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Description

Convert traffic using AI-powered guides and demos. Interactive content that engages users at every touchpoint. With just a few simple clicks, you can attract, convert and retain your customers. Convert and retain your customers with hyper-personalized collateral such as interactive demos, tours and guides. Hexus allows you to record your screen flow. Generative AI can transform your screen recordings into product demos, guides, and blogs. Export, share, or embed your product demos, interactive guides, or blogs on your website, in emails, ads, or social media. Track engagement and auto-update product changes. Create new content or repurpose old content in just a few simple clicks. Embed your content on your website, or export it for email, social media or ads. Identify the best-performing collateral and optimize conversions.

Description

The rampant waste in the advertising industry is a significant threat to profitability that disrupts the experience for both consumers and marketers alike. According to TrafficGuard, it is projected that digital advertising waste could reach as high as $100 million daily over the next five years due to ad fraud. This staggering financial drain poses a serious challenge for omnichannel marketers and necessitates a thorough reevaluation of not only spending and strategy but also the metrics used to assess marketing effectiveness. To connect with consumers more efficiently, it's essential to comprehend their interactions at various touchpoints across both online and offline platforms. By employing advanced analytics, marketers can effectively track and enhance key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and overall sales. Additionally, using data-driven insights and tailored campaign suggestions can empower marketers to make informed choices regarding their media mix, budget allocations, creative strategies, brand development initiatives, and long-term planning. Ultimately, refining the overall media investment strategy is critical for driving essential business outcomes, including brand awareness, generating demand, and boosting sales figures in a competitive landscape. By prioritizing these areas, marketers can better navigate the complexities of the advertising ecosystem and work towards mitigating losses due to inefficiencies.