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Description
Unlike typical market research tools that depend on a singular data source and methodology, Helixa Discovery integrates various data sets for a more comprehensive understanding of any audience. You can create intricate personas that inform your strategies by analyzing audience interests, demographics, and psychographics, all meticulously adjusted to reflect the broader US population. The combination of your social listening tool with Helixa enhances your insights significantly. Dive deeper into the individuals behind the Tweets to learn about their interests, including their media preferences, brand loyalties, and motivational factors. Where interests intersect with consumption, the trusted MRI-Simmons (GfK) data, paired with the up-to-date capabilities of Helixa Discovery, enables you to link influencers, interests, media, and product consumption through a lens that mirrors real-world behaviors. This approach allows you to identify beneficial opportunities in your influencer marketing efforts. By discovering, validating, and ranking potential influencers, you gain insights into the quality and engagement level of their followers, ultimately broadening your reach and impact in the market. This holistic view not only enhances your marketing strategies but also empowers you to make informed decisions that resonate with your target audience.
Description
Lefty serves as a premier influencer marketing platform tailored for prominent lifestyle brands, enabling brands and agencies to effectively oversee high-performing influencer initiatives. The platform offers tools for discovering and qualifying talent, managing relationships, automating campaign reporting, measuring performance, and conducting competitive analysis. Users can search for influencers using keyword queries and filters based on demographics, geography, and interests. Additionally, it allows for the ranking of search results according to audience size, engagement rates, and relevance. Influencers can be assessed based on their ratio of fake followers, audience insights, and engagement statistics. Furthermore, Lefty helps brands identify influencers that resemble their current ambassadors, enhancing their marketing strategies and outreach efforts. By leveraging data-driven insights, brands can make informed decisions to optimize their influencer collaborations.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$590 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Helixa
Founded
2018
Country
United States
Website
www.helixa.ai/solutions
Vendor Details
Company Name
Lefty
Founded
2015
Country
France
Website
lefty.io
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Product Features
Influencer Marketing
CRM
Yes
Campaign Management
Yes
Faceted Search / Filtering
Yes
Influencer Discovery
Yes
Payment Tracking
No
ROI Tracking
Yes
Social Media Monitoring
Yes
Social Media Marketing
Analytics
Yes
Automated Publishing
No
Contact Management
Yes
Content Management
Yes
Conversion Tracking
No
Customer Targeting
Yes
Keyword Filtering
Yes
Multi-Account Management
No
Post Scheduling
No
