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Description
Unlike typical market research tools that depend on a singular data source and methodology, Helixa Discovery integrates various data sets for a more comprehensive understanding of any audience. You can create intricate personas that inform your strategies by analyzing audience interests, demographics, and psychographics, all meticulously adjusted to reflect the broader US population. The combination of your social listening tool with Helixa enhances your insights significantly. Dive deeper into the individuals behind the Tweets to learn about their interests, including their media preferences, brand loyalties, and motivational factors. Where interests intersect with consumption, the trusted MRI-Simmons (GfK) data, paired with the up-to-date capabilities of Helixa Discovery, enables you to link influencers, interests, media, and product consumption through a lens that mirrors real-world behaviors. This approach allows you to identify beneficial opportunities in your influencer marketing efforts. By discovering, validating, and ranking potential influencers, you gain insights into the quality and engagement level of their followers, ultimately broadening your reach and impact in the market. This holistic view not only enhances your marketing strategies but also empowers you to make informed decisions that resonate with your target audience.
Description
Through innovative and patent-pending algorithms, we accurately identify key demographic factors such as age, gender, location, marital status, ethnicity, income, general interests, sentiments, affinities, topics of interest, and video consumption patterns. Additionally, we delve into trending subjects, specific content preferences, various genres and sub-genres, as well as popular categories and their subdivisions. Essentially, we equip you with all the essential insights needed to analyze current trends and anticipate the next significant developments. By creating audiences from Rich Profiles™, activating them becomes an effortless task. Our streamlined pipeline is incredibly useful when you're developing new content, curating a YouTube channel, or focusing on customer conversion strategies. Moreover, you have the flexibility to choose how many audiences to profile and activate, allowing you to leverage our audience intelligence for in-depth research, customer insight generation, and the prediction of emerging trends. This comprehensive approach empowers you to stay ahead in the dynamic landscape of content creation and consumer engagement.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Helixa
Founded
2018
Country
United States
Website
www.helixa.ai/solutions
Vendor Details
Company Name
ICX Media
Founded
2015
Country
United States
Website
www.icxmedia.com/rich-profiles
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
