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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

HUMAN's Ad Fraud Defense system takes a proactive approach by examining bid requests before they are placed to block any invalid traffic from entering your inventory. By creating a secure environment for transactions, this solution not only enhances your brand's reputation but also protects revenue streams and increases demand from partners. It serves as a safeguard against fraud across essential inventory types, including desktop, mobile, connected TV (CTV), and audio, which ultimately results in better ad performance. Through its focus on transparency and the reduction of invalid traffic, this defense mechanism increases the overall value of your inventory while delivering proactive fraud protection. By conducting pre-bid analysis, HUMAN effectively prevents invalid traffic from compromising your inventory, thus elevating your standing in the marketplace and attracting more partners. Moreover, HUMAN's ability to detect and address ad fraud across various platforms ensures the highest level of pre-bid fraud mitigation available. This comprehensive approach not only secures your inventory but also fosters trust and reliability within the advertising ecosystem.

Description

Tapper is a cutting-edge platform that leverages artificial intelligence to safeguard your digital marketing efforts against invalid traffic and ad fraud. Our sophisticated AI algorithms meticulously analyze each click on your Google and Meta Ads in real-time, effectively filtering out bots, click farms, and other unreliable traffic sources. Within a remarkable timeframe of under 3 seconds, Tapper automatically adds fraudulent IP addresses to your Google Ads exclusion list, ensuring that only malicious traffic is blocked while maintaining access for genuine customers. Additionally, our platform provides session recordings for every click, enabling you to observe how both visitors and bots engage with your website. By minimizing waste in your advertising efforts, Tapper transforms squandered ad spending into revenue growth, maximizing the efficacy of your marketing budget. With zero latency, our system detects every click on your paid ads and employs machine learning to classify each interaction as invalid, suspicious, or legitimate. Furthermore, Tapper presents all click data as first-party data, empowering you to derive precise campaign insights and achieve predictable outcomes. This comprehensive approach not only enhances the integrity of your advertising campaigns but also fosters long-term growth and success for your business.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Facebook Ads No 
Google Ads No 
Google Cloud Platform No 
Google Display & Video 360 No 
Human Defense Platform Yes 
Instagram No 
Meta Ads No 
Snapchat No 
TikTok No 
YouTube No 

Integrations

Facebook Ads Yes 
Google Ads Yes 
Google Cloud Platform Yes 
Google Display & Video 360 Yes 
Human Defense Platform No 
Instagram Yes 
Meta Ads Yes 
Snapchat Yes 
TikTok Yes 
YouTube Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$159.99 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

HUMAN Security

Founded

2012

Country

United States

Website

www.humansecurity.com/platform/solutions/ad-fraud/

Vendor Details

Company Name

Tapper

Founded

2023

Country

United States

Website

www.tapper.ai/

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

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