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Average Ratings 1 Rating
Description
HUMAN's Ad Fraud Defense system takes a proactive approach by examining bid requests before they are placed to block any invalid traffic from entering your inventory. By creating a secure environment for transactions, this solution not only enhances your brand's reputation but also protects revenue streams and increases demand from partners. It serves as a safeguard against fraud across essential inventory types, including desktop, mobile, connected TV (CTV), and audio, which ultimately results in better ad performance. Through its focus on transparency and the reduction of invalid traffic, this defense mechanism increases the overall value of your inventory while delivering proactive fraud protection. By conducting pre-bid analysis, HUMAN effectively prevents invalid traffic from compromising your inventory, thus elevating your standing in the marketplace and attracting more partners. Moreover, HUMAN's ability to detect and address ad fraud across various platforms ensures the highest level of pre-bid fraud mitigation available. This comprehensive approach not only secures your inventory but also fosters trust and reliability within the advertising ecosystem.
Description
SILA serves as a cutting-edge growth engine powered by artificial intelligence for advertisers, agencies, and brands investing in digital marketing, focused on maximizing return on investment and ensuring that every advertising dollar results in substantial conversions. Rather than functioning as a standalone fraud detection solution, SILA merges real-time protection against click fraud, detailed analytics, and features for campaign optimization all within one unified platform, which empowers marketers with comprehensive oversight of their campaign performances.
By utilizing SILA, companies can:
Instantly identify and eliminate fraudulent or invalid clicks, thereby safeguarding their advertising budgets from unnecessary expenditures.
Access in-depth analyses of campaign effectiveness via behavioral analytics, click trends, and assessments of traffic quality.
Automatically enhance campaigns by redistributing funds to the most successful segments and audiences.
Accurately aim their advertising efforts to reach authentic users who are most likely to engage with their offerings.
Monitor return on investment and return on ad spend through transparent metrics and dashboards tailored for each campaign.
SILA is designed for seamless integration with platforms like Google Ads and Meta Ads, making it a versatile choice for modern digital advertisers. This innovative approach not only boosts efficiency but also provides businesses with the tools they need to thrive in a competitive advertising landscape.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Human Defense Platform
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
HUMAN Security
Founded
2012
Country
United States
Website
www.humansecurity.com/platform/solutions/ad-fraud/
Vendor Details
Company Name
Gustafsson Cyber Group Ltd
Website
sila-ai.com
Product Features
Click Fraud
Account Alerts
No
Activity Monitoring
No
IP Address Monitoring
No
IP Blocking
No
Keyword Tracking
No
Refund Management
No
Risk Assessment
No
Time on Site Tracking
No
Product Features
Click Fraud
Account Alerts
No
Activity Monitoring
No
IP Address Monitoring
No
IP Blocking
No
Keyword Tracking
No
Refund Management
No
Risk Assessment
No
Time on Site Tracking
No