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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

HUMAN's Ad Fraud Defense system takes a proactive approach by examining bid requests before they are placed to block any invalid traffic from entering your inventory. By creating a secure environment for transactions, this solution not only enhances your brand's reputation but also protects revenue streams and increases demand from partners. It serves as a safeguard against fraud across essential inventory types, including desktop, mobile, connected TV (CTV), and audio, which ultimately results in better ad performance. Through its focus on transparency and the reduction of invalid traffic, this defense mechanism increases the overall value of your inventory while delivering proactive fraud protection. By conducting pre-bid analysis, HUMAN effectively prevents invalid traffic from compromising your inventory, thus elevating your standing in the marketplace and attracting more partners. Moreover, HUMAN's ability to detect and address ad fraud across various platforms ensures the highest level of pre-bid fraud mitigation available. This comprehensive approach not only secures your inventory but also fosters trust and reliability within the advertising ecosystem.

Description

We utilize a proprietary click-fraud detection system to carefully oversee your advertisements. Automatically, we add the IP addresses of offenders to your exclusion list, ensuring they can no longer harm your campaign. Furthermore, we analyze the duration of each user's visit and their conversion rates. In the past, PPCSecure offered only a basic report with limited columns, but after seven years of development, we now provide a wide range of innovative reports that can be viewed online or downloaded in PDF or CSV formats. These detailed reports can assist in refund requests to your ad network or aid in manual fraud detection that automated filters might overlook. With our complimentary JavaScript snippets included with your subscription, tracking clicks based on intent and value has never been easier. By observing the time users spend on your website, you can gauge their true intentions; for instance, a user who frequently clicks yet spends minimal time on your site is likely to be engaging in click fraud. This comprehensive approach to monitoring ensures that you can effectively combat fraudulent activities and protect your advertising investments.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Human Defense Platform

Integrations

Human Defense Platform

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$29.97 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

HUMAN

Founded

2012

Country

United States

Website

www.humansecurity.com/platform/solutions/ad-fraud

Vendor Details

Company Name

PPCSecure

Country

United States

Website

www.ppcsecure.com

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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