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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Disorganization can lead to the unnecessary loss of clients. Gryffin allows you to effortlessly manage all marketing initiatives, tasks, and deadlines within a single, comprehensive system. By streamlining task priorities, you can enhance your team's productivity and ensure that deadlines are consistently met. Organize your editorial calendar, plan content pieces, and monitor the progress of various digital assets, including articles, writers, and videos, all in one centralized location! The user-friendly drag-and-drop feature of Gryffin’s editorial calendar builder makes it easier than ever to optimize your content creation processes. You can also develop and oversee link building campaigns from inception to completion, tracking potential targets and their statuses effectively. With Gryffin, managing Blogger and PR outreach efforts becomes a seamless experience. Additionally, you have the capability to create SEO Experiments to evaluate the performance of your optimizations. If you notice any pages or keywords declining in the rankings, Gryffin enables you to take swift action and assess the effects of algorithm changes. Ultimately, Gryffin empowers you to maintain a structured approach to marketing, ensuring that you never miss an opportunity.

Description

Easy-to-use marketing planning and budget management system to assist brands of Consumer Packaged Goods and their agencies. With just a few clicks, you can track sources of funds, standardize your tactical planning, actualize invoices and customer deductions, redeem coupons, automate reporting, and create beautiful marketing calendars. For post-promotional or marketing mix analytics, generate high-quality, granular and timely data. We automate minutiae so marketers can do marketing!

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Blogger Yes 
Dropbox Yes 
Gmail Yes 
Google Analytics Yes 
Google Calendar Yes 
Google Chrome Yes 
Google Drive Yes 
Google Search Console Yes 
SAP Business One No 
Semrush Yes 
Slack Yes 
Stripe Yes 

Integrations

Blogger No 
Dropbox No 
Gmail No 
Google Analytics No 
Google Calendar No 
Google Chrome No 
Google Drive No 
Google Search Console No 
SAP Business One Yes 
Semrush No 
Slack No 
Stripe No 

Pricing Details

$49 per month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Gryffin

Founded

2009

Country

United States

Website

www.gryffin.com/features/

Vendor Details

Company Name

Shopperations

Founded

2014

Country

United States

Website

shopperations.com

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

MRM

Activity Planning No 
Analytics / ROI Tracking No 
Approval Workflow No 
Brand Management No 
Budgeting & Forecasting No 
Content Management No 
Digital Asset Management No 
Expense Management No 
Marketing Calendar No 
Strategic Planning No 

Project Management

Agile Methodologies No 
Budget Management No 
Client Portal No 
Collaboration Tools No 
Cost-to-Completion Tracking No 
Customizable Templates No 
Gantt Charts No 
Idea Management No 
Kanban Board No 
Milestone Tracking No 
Portfolio Management No 
Resource Management No 
Time & Expense Tracking No 
Traditional Methodologies No 

Product Features

Brand Management

Approval Process Control No 
Artwork Management Yes 
Asset Management Yes 
Change Management No 
Fulfillment Distribution No 
Project Management Yes 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Channel Management

Campaign Management Yes 
Channel Analytics No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Opportunity Management No 
Order Management No 
Partner Management No 
Product Management No 
Reseller Management No 

Collaboration

Brainstorming No 
Calendar Management Yes 
Chat / Messaging No 
Contact Management No 
Content Management Yes 
Document Management Yes 
Project Management Yes 
Real Time Editing Yes 
Task Management No 
Version Control No 
Video Conferencing No 

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing Yes 
Trade Promotion Yes 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart Yes 
Goal Setting / Tracking No 
Marketing Calendar Yes 
Media Planning Yes 
Predictive Analytics No 
Presentation Tools No 
Project Tracking Yes 
Spend Management Yes 

Trade Promotion Management

Analytics / ROI Tracking Yes 
Approval Workflow No 
Budgeting & Forecasting Yes 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar Yes 
Settlement Management No 
Trade Agreement Management No 

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