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Description
Disorganization can lead to the unnecessary loss of clients. Gryffin allows you to effortlessly manage all marketing initiatives, tasks, and deadlines within a single, comprehensive system. By streamlining task priorities, you can enhance your team's productivity and ensure that deadlines are consistently met. Organize your editorial calendar, plan content pieces, and monitor the progress of various digital assets, including articles, writers, and videos, all in one centralized location! The user-friendly drag-and-drop feature of Gryffin’s editorial calendar builder makes it easier than ever to optimize your content creation processes. You can also develop and oversee link building campaigns from inception to completion, tracking potential targets and their statuses effectively. With Gryffin, managing Blogger and PR outreach efforts becomes a seamless experience. Additionally, you have the capability to create SEO Experiments to evaluate the performance of your optimizations. If you notice any pages or keywords declining in the rankings, Gryffin enables you to take swift action and assess the effects of algorithm changes. Ultimately, Gryffin empowers you to maintain a structured approach to marketing, ensuring that you never miss an opportunity.
Description
Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Slack
Yes
Stripe
Yes
Connectio.io
No
Deadline Funnel
No
Emailable
No
Formstack Documents
No
Google Drive
Yes
GrowthScore
No
HubSpot CRM
No
HubSpot Customer Platform
No
Integrations
Slack
Yes
Stripe
Yes
Connectio.io
Yes
Deadline Funnel
Yes
Emailable
Yes
Formstack Documents
Yes
Google Drive
No
GrowthScore
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Pricing Details
$49 per month
Free Trial
Yes
Free Version
No
Pricing Details
$199 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Gryffin
Founded
2009
Country
United States
Website
www.gryffin.com/features/
Vendor Details
Company Name
Ortto
Founded
2015
Country
Australia
Website
ortto.com
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
MRM
Activity Planning
No
Analytics / ROI Tracking
No
Approval Workflow
No
Brand Management
No
Budgeting & Forecasting
No
Content Management
No
Digital Asset Management
No
Expense Management
No
Marketing Calendar
No
Strategic Planning
No
Project Management
Agile Methodologies
No
Budget Management
No
Client Portal
No
Collaboration Tools
No
Cost-to-Completion Tracking
No
Customizable Templates
No
Gantt Charts
No
Idea Management
No
Kanban Board
No
Milestone Tracking
No
Portfolio Management
No
Resource Management
No
Time & Expense Tracking
No
Traditional Methodologies
No
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
No
Target Account Identification
No
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Conversational Marketing
Appointment Scheduling
Yes
Audience Segmentation
Yes
Chatbot
No
Email Automation
Yes
Group Messaging
Yes
Human Handover
Yes
Lead Distribution
Yes
Lead Qualification
Yes
Mobile Messaging
Yes
Multi-Channel Communication
Yes
Product Recommendations
No
Video Chat
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
Yes
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
No
GDPR Compliance
Yes
Personalization
No
Predictive Modeling
No
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
No
Behavioral Analytics
Yes
Collaboration
No
Customer Profiles
Yes
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
Yes
Email Marketing
A/B Testing
Yes
Artificial Intelligence
Yes
Auto-Responders
Yes
CAN SPAM Compliance
Yes
Customer Surveys
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
No
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
Yes
WYSIWYG Email Editor
Yes
Email Template Design
A/B Testing
No
Code From Scratch
No
Drag & Drop Editing
No
Image Library
No
Import HTML Code
No
Mobile-Friendly / Responsive
No
Potential Issue Identification
No
Premade Templates
No
Proofing
No
Reporting / Analytics
No
Text Editor
No
Theme Editor
No
Lead Capture
Business Card / Badge Scanning
No
Dashboard
Yes
Data Extraction
No
Lead Distribution
Yes
Lead Notifications
Yes
Lead Nurturing
Yes
Lead Qualification
Yes
Lead Scoring
Yes
Online Forms
Yes
Lead Generation
Contact Discovery
No
Contact Import/Export
Yes
Lead Capture
Yes
Lead Database Integration
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
Yes
Prospecting Tools
No
Visitor Identification
Yes
Lead Management
Activity Tracking
Yes
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
No
Prospecting Tools
No
Source Tracking
Yes
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
Yes
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
Yes
Mobile Marketing
Channel Attribution
No
Contextual Targeting
Yes
Coupons
No
Email Marketing
Yes
Engagement Monitoring
Yes
In-App Marketing
No
Location-Based Marketing
Yes
Push Notifications
Yes
Text Messaging
Yes
Text-to-Win
No
Retargeting
A/B Testing
Yes
Audience Targeting
Yes
Behavioral Targeting
Yes
Conversion Tracking
Yes
Geo Targeting
Yes
Mobile Retargeting
Yes
Personalization
Yes
Recommendation Engine
No
Social Media Retargeting
Yes
Sales Enablement
Collaboration
Yes
Contact Management
Yes
Content Management
Yes
Document Management
No
Goals / Quota Management
Yes
Lead Management
Yes
Meeting Management
No
Performance Management
No
Presentation Management
No
Proposal Management
No
Territory Management
Yes
Training Management
No
SMS Marketing
2-Way Messaging
No
Artificial Intelligence
Yes
Contact Management
No
MMS
No
Mass Texting
No
Message Personalization
No
Mobile Coupons
No
Mobile Keywords
No
Polls / Voting
No
Reporting/Analytics
Yes
Scheduled Messaging
No
Shortcodes
No
Text-to-Win
No
