Compare Gravy Analytics vs. VISIT Local

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Have you ever executed what you believed would be a perfectly targeted ad campaign, only to observe that it resulted in no increase in foot traffic? This situation is further exacerbated when you find yourself spending countless hours compiling a less-than-impressive report. It’s essential to move away from merely speculating about your target audience and questioning whether your campaigns will yield results. With VISIT Local, you can harness the power of precise location data to significantly enhance the performance of your advertising efforts. This user-friendly tool focuses on the three critical elements for engaging your ideal customers—identifying who they are, reaching them based on their physical movements, and evaluating the effectiveness of your campaigns on their behavior. With VISIT Local, the uncertainty regarding your target audience and how to connect with them is eliminated. Our platform features location data that's accurate to the nearest meter, giving you complete control over the specific places and dates, along with the capability to analyze data from the past 18 months. Additionally, you can easily define custom locations by drawing your own polygons, ensuring your audience targeting is as precise as possible. By leveraging these features, you can create highly motivated audiences with just a few simple clicks.