Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.
Description
Broaden your market insights beyond the United States by utilizing Unacast's comprehensive datasets that span over 80 countries. With our global reach, clients are equipped to develop data-centric products across various regions, leveraging a reliable source of clean and aggregated data. Our international offerings deliver a streamlined yet effective method for processing location data while ensuring privacy and reducing the need for extensive internal analytics. These datasets empower you to analyze foot traffic patterns at your locations, assess trade areas, and explore cross-visit trends. This information enables you to make well-informed choices regarding site selection or removal and enhances your understanding of how to improve your competitive edge. Additionally, you can evaluate the effects of heightened employee engagement, new product introductions, pricing strategies, and marketing campaigns. By pinpointing gaps in the local market, you can uncover potential areas to diversify and grow your portfolio, ensuring you stay ahead in an ever-evolving business landscape.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adobe Advertising Cloud
Yes
Amazon Web Services (AWS)
Yes
LiveRamp
Yes
Lotame
Yes
Oracle Cloud Infrastructure
Yes
PlotProjects
No
S4M
No
The Trade Desk
Yes
Integrations
Adobe Advertising Cloud
No
Amazon Web Services (AWS)
No
LiveRamp
No
Lotame
No
Oracle Cloud Infrastructure
No
PlotProjects
Yes
S4M
Yes
The Trade Desk
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Gravy Analytics
Country
United States
Website
gravyanalytics.com
Vendor Details
Company Name
Unacast
Country
Norway
Website
unacast.com
Product Features
Competitive Intelligence
Alerts/Notifications
No
Benchmarking
No
Competing Product Analysis
No
Keyword Tracking
No
Social Media Monitoring
No
Trend Analysis
No
Website Monitoring
No
Location-Based Marketing
Audience Demographics
No
Beacons (BLE)
No
Contextual Marketing
No
Footfall Analytics
No
Geofencing
No
Location Intelligence
No
Marketing Attribution
No
Marketing Automation
No
NFC
No
Personalization
No
Push Notifications
No
QR Codes
No
Reporting / Analytics
No
Social Marketing
No
Wi-Fi
No
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
People Counting
API
No
Anonymous Counting
No
Benchmarking
No
Car Counting
No
Conversion Tracking
No
Data Export
No
Events Statistics
No
Heatmaps
No
Mood/Age/Gender Recognition
No
Motion Detection
No
Reporting / Analytics
No
Retail Counting
No
Staff Exclusion
No
WiFi Tracking
No
Zone / Area Monitoring
No
Product Features
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
Yes
Search Marketing
No
Segmentation
Yes
Social Marketing
No
Website Visitor Tracking
No