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features
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support

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Description

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Description

Ignite your creativity with unparalleled Points-of-Interest (POI) data, comprehensive business listings, and insights into store visitor behavior across the United States. This extensive dataset features approximately 5 million POIs, encompassing every venue where consumers spend their money, including prominent retail chains, shopping centers, convenience stores, airports, and more. Additionally, it provides analytics on store visits, foot traffic statistics, and demographic insights related to POIs. The data can address critical questions such as the frequency of visits to stores, the origins of visitors, and their other shopping preferences. Effortlessly merge your current POI information with SafeGraph's enhanced Places data, which includes details like business categories, operating hours, visitation counts, and peak times. More than 5,000 leading brands are mapped to over 1 million points of interest, ensuring a comprehensive view. Locations that generate noise, such as ATMs and Red Box kiosks, are excluded from the dataset, as are closed businesses and irrelevant entities like home-based LLCs lacking employees. This meticulous curation guarantees that you receive only the most relevant and actionable insights for your commercial endeavors.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
PlotProjects
The Trade Desk

Integrations

Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
PlotProjects
The Trade Desk

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Gravy Analytics

Country

United States

Website

gravyanalytics.com

Vendor Details

Company Name

SafeGraph

Founded

2016

Country

United States

Website

www.safegraph.com

Product Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Product Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

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