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Description

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Description

Meridian, a mobile application software platform developed by Aruba, a subsidiary of Hewlett-Packard Enterprise, enables various public-facing enterprises such as retailers, hotels, casinos, resorts, airports, hospitals, and convention centers to enhance or develop mobile applications that effectively connect with their visitors through their smartphones. By utilizing Meridian, these establishments can provide users with location-specific information, including maps, step-by-step directions, tailored details about the venue, and notifications based on proximity while they are on-site. The platform features the cloud-based Meridian Editor, a software-as-a-service (SaaS) content management system (CMS) that allows venues to manage the content for their Meridian-powered applications effortlessly. With the AppMaker capabilities, venues can easily construct a comprehensive app from the ground up, integrating location-aware functionalities that significantly elevate the level of engagement for visitors. This innovative approach not only enhances the user experience but also fosters a deeper connection between venues and their patrons.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Adobe Advertising Cloud Yes 
Amazon Web Services (AWS) Yes 
Checkmk No 
Eptura No 
LiveRamp Yes 
Lotame Yes 
Modo No 
Oracle Cloud Infrastructure Yes 
Switch Automation No 
The CXApp No 
The Trade Desk Yes 

Integrations

Adobe Advertising Cloud No 
Amazon Web Services (AWS) No 
Checkmk Yes 
Eptura Yes 
LiveRamp No 
Lotame No 
Modo Yes 
Oracle Cloud Infrastructure No 
Switch Automation Yes 
The CXApp Yes 
The Trade Desk No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Gravy Analytics

Country

United States

Website

gravyanalytics.com

Vendor Details

Company Name

Aruba Networks

Website

www.arubanetworks.com

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

Product Features

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Mobility

App Management Yes 
Barcode Scanning No 
Compliance Management No 
Content Management No 
Data Collection No 
Data Management Yes 
File Management No 
Forms Automation No 
Mobile Messaging Yes 
Remote Access No 
Remote Systems Monitoring No 

Alternatives

Alternatives

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