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Description

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Description

Huq's location intelligence platform offers speedy access to the indices that matter to teams in retail, local government and CRE. From footfall traffic to catchment models, visit duration and frequency, our accurate and reliable insights inform important decisions globally. ▶︎ What makes Huq's platform unique? Leading retail groups, government administration and CRE companies select Huq's insights because we put insight quality at the centre of our world. • insights are backtested against 15+ external indices • trusted by over 70+ leading gov/CRE/retail organisations • unique visitor footfall reporting for true market sizing • instant coverage across the UK, Europe and beyond • a zero-hardware solution: no equipment, no installation • insights delivered via a clean, decision-ready platform Join over 70+ councils, multiple retailers and real-estate groups who use Huq as an effective evidence base to inform decision-making.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Advertising Cloud Yes 
Amazon Web Services (AWS) Yes 
Google Sheets No 
LiveRamp Yes 
Looker No 
Lotame Yes 
Oracle Cloud Infrastructure Yes 
The Trade Desk Yes 

Integrations

Adobe Advertising Cloud No 
Amazon Web Services (AWS) No 
Google Sheets Yes 
LiveRamp No 
Looker Yes 
Lotame No 
Oracle Cloud Infrastructure No 
The Trade Desk No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

£1000/Place/Annum
Access to Huq's Place Performance measurement platform is priced at £1,000.00 + VAT per annum per place, per insight module.

For example:

• One module (Footfall) for one town centre (St Albans) costs £1,000.00 + VAT per year.
• Three modules (Footfall, Density & Catchment) for one retail centre (Bexley Heath) costs £3,000.00 + VAT per year.
• Three modules for three centres costs £9,000 + VAT per year.

There are no restrictions on the number of seats, ie. user licences, provided per organisation.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Gravy Analytics

Country

United States

Website

gravyanalytics.com

Vendor Details

Company Name

Huq Industries

Founded

2014

Country

United Kingdom

Website

huq.io

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

Product Features

Location Intelligence

Behavioral Analytics Yes 
Data Visualization Yes 
Demographic Data Yes 
Geocoding No 
Geofencing No 
Location Tracking Yes 
Predictive Analytics Yes 
Trade Area Analysis Yes 

People Counting

API No 
Anonymous Counting Yes 
Benchmarking Yes 
Car Counting No 
Conversion Tracking No 
Data Export Yes 
Events Statistics Yes 
Heatmaps Yes 
Mood/Age/Gender Recognition Yes 
Motion Detection No 
Reporting / Analytics Yes 
Retail Counting Yes 
Staff Exclusion Yes 
WiFi Tracking Yes 
Zone / Area Monitoring Yes 

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