Compare Gratavid vs. Lont in 2026

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Description

Gratavid allows users to create and send personalized videos. You can request videos from staff, students, and other advocates by using their video request feature. They don't need to sign in. These videos can be shared with donors/contacts via email and text. Gratavid is a donor management platform that will help increase donor retention.

Description

Lont is a programmable video platform for organizations that want to improve customer understanding, engagement and retention across recurring communications. Instead of producing a fixed video file for every viewer, Lont combines reusable video components, customer data and decision logic to generate a tailored experience for each recipient. Developers and product teams can connect Lont to CRM, policy, billing, claims, healthcare and other business systems through APIs, integrations or batch data. Videos can be generated on demand or delivered at scale, with dynamic text, images, voice, branding, scenes, explanations, offers, interactive choices and calls to action. Organizations use Lont for onboarding, insurance renewals, claims, billing, patient education, retention and account-based marketing. Personalization helps recipients understand complex information, see what is relevant to them and take action sooner, while automation reduces the time and cost of producing many video variations manually. Lont’s interactive player captures viewing behavior, engagement and responses at the individual-video level. Teams can use this data to compare performance, identify where viewers lose interest and improve future communications. By treating video as a programmable interface rather than a static asset, Lont enables enterprises and agencies to build reusable, data-driven video journeys that can scale across customers, languages, brands and use cases.