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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Gramta serves as a software solution for EPR and PPWR compliance tailored for companies engaged in the sale of packaged goods within Europe. It is utilized by producers, importers, e-commerce platforms, and marketplaces to efficiently oversee their packaging obligations across various European countries. The platform consolidates packaging-related data, materials, waste classifications, product SKUs, registrations, declarations, and compliance documentation into a single interface. This functionality aids teams in identifying applicable EPR requirements, organizing country-specific reporting, monitoring packaging volumes, and keeping well-structured compliance records as regulations evolve. Designed specifically for businesses seeking a more streamlined and scalable option than using spreadsheets or disparate systems for managing European packaging compliance, Gramta offers centralized workflows, data imports, and CRM integrations. By minimizing manual administrative tasks and simplifying compliance across multiple countries, Gramta empowers businesses to focus on their core operations while ensuring adherence to regulatory demands. Ultimately, it represents an innovative approach to overcoming the complexities of packaging compliance in the European market.

Description

For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

Datatron No 
Denodo No 
HPE Consumption Analytics No 
IBM Apptio No 
PTC FlexPLM No 
Ubersmith No 

Integrations

Datatron Yes 
Denodo Yes 
HPE Consumption Analytics Yes 
IBM Apptio Yes 
PTC FlexPLM Yes 
Ubersmith Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Gramta

Founded

2026

Country

Sweden

Website

gramta.com

Vendor Details

Company Name

Wipro

Country

United States

Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Product Features

Compliance

Archiving & Retention No 
Artificial Intelligence (AI) No 
Audit Management No 
Compliance Tracking No 
Controls Testing No 
Environmental Compliance No 
FDA Compliance No 
HIPAA Compliance No 
ISO Compliance No 
Incident Management No 
OSHA Compliance No 
Risk Management No 
Sarbanes-Oxley Compliance No 
Surveys & Feedback No 
Version Control No 
Workflow / Process Automation No 

Product Features

Trade Promotion Management

Analytics / ROI Tracking Yes 
Approval Workflow No 
Budgeting & Forecasting Yes 
Claims Management No 
Competitor Analysis Yes 
Compliance Management No 
Customer Management Yes 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

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