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Description

Search Ads 360 serves as a comprehensive search management solution designed to assist both agencies and marketers in effectively handling extensive search marketing initiatives across various engines and media platforms. The platform's streamlined workflows and robust reporting capabilities empower users to execute campaigns efficiently, while its automated bidding features enhance overall performance. Integration with the Google Marketing Platform allows users to oversee and monitor digital campaigns seamlessly from one location, facilitating intricate cross-channel buying, reporting, and attribution. If you were to forgo Search Ads 360, you would face the challenge of managing ads and keywords separately on each search engine, complicating the analysis of performance metrics across different platforms. Additionally, the absence of Search Ads 360 would mean losing the advantage of its advanced automated bidding strategies. By utilizing Search Ads 360, you not only save valuable time and minimize complexity but also enhance your ability to make informed decisions, ultimately boosting your Return on Investment (ROI) in search marketing significantly. With these benefits, Search Ads 360 proves to be an essential tool for maximizing search campaign effectiveness.

Description

Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility. Through Perpetua, you are able to launch efficient, effective, and performance-driven campaigns, while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business. Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with only a few clicks.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

8fig No 
Adsby Yes 
Amazon No 
Amazon Ads No 
Dataddo Yes 
Datahive360 Yes 
DinMo Yes 
Google Analytics 360 Yes 
Google Marketing Platform Yes 
Hightouch Yes 
Kleene Yes 
MINT Yes 
MSIGHTS Yes 
Ours Privacy Yes 
Roundel No 
SpeedPPC Yes 
Supermetrics Yes 
Tealium Customer Data Hub Yes 
Telmetrics Yes 
feedoptimise Yes 

Integrations

8fig Yes 
Adsby No 
Amazon Yes 
Amazon Ads Yes 
Dataddo No 
Datahive360 No 
DinMo No 
Google Analytics 360 No 
Google Marketing Platform No 
Hightouch No 
Kleene No 
MINT No 
MSIGHTS No 
Ours Privacy No 
Roundel Yes 
SpeedPPC No 
Supermetrics No 
Tealium Customer Data Hub No 
Telmetrics No 
feedoptimise No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$250 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

support.google.com/searchads/answer/1187512

Vendor Details

Company Name

Perpetua Labs

Founded

2017

Country

United States

Website

perpetua.io

Product Features

PPC

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration Yes 
Document Management No 
File Sharing No 
Project Management No 
Task Management Yes 
Time Tracking No 

Amazon Seller Tools

A/B Testing No 
Alerts / Notifications Yes 
Analytics / Reporting Yes 
Campaign Management Yes 
Competitor Analysis Yes 
Content Management / Optimization No 
Conversion / ROI Tracking Yes 
Customer Data Management No 
Email Marketing No 
Feedback Management No 
Inventory Management No 
Keyword Tracking / Research Yes 
Order Management No 
PPC Ads Management Yes 
Price Optimization No 
Rank Optimization No 
Refund Management No 
Review Management No 
Sales Tracking / Analysis No 
Shipping Management No 
Trend Analysis No 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

PPC

A/B Testing No 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder No 

Professional Services Automation

Billing & Invoicing No 
CRM No 
Client Portal No 
Collaboration Tools No 
Document Management No 
Portfolio Management Yes 
Project Management No 
Proposal Generation No 
Quote Management No 
Resource Management No 
Time & Expense Tracking No 

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads No 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder No 

Alternatives

Alternatives