Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

adCasa is an AI Marketing Operating System built for performance agencies, media buyers, and scaling brands. Developers have unified environments to live and work in; marketers just have a mess of CSVs and expensive, fragmented SaaS tools. adCasa gives performance operators a unified, daily visual workspace. Instead of a basic chatbot that forgets context, adCasa provides a secure, infinite canvas where humans dictate strategy, and the machine handles the math. CORE CAPABILITIES: • Visual Workflow Builder: Connect Google Ads, Meta, Slack, and your CRM on a drag-and-drop canvas. Automate lead routing and live campaign updates without writing a single line of code. • True ROI Analytics: Native ad platforms over-report their own success. Our causal inference engine calculates true incremental return on ad spend (ROAS), revealing which channels actually drive net revenue. • Dashboards on Demand: Stop paying for rigid analytics software. Use plain English to instantly generate custom performance dashboards connected to your live data. • 24/7 Campaign Watchdog: The OS continuously audits active campaigns. If efficiency drops, it halts the bleeding and sends an alert with a drafted repair strategy for human-in-the-loop approval. • Built-In Creative Studio: Generate video ads, images, voiceovers, and background music natively within the operating system. THE PRICING PARADIGM: We believe in transparent, usage-based compute. There are no feature paywalls or "per-seat" licenses. Every user gets full access to the entire OS and 150+ native API integrations. You only pay for the compute credits your team actually consumes.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Facebook Ads No 
Google Analytics No 
Google Display & Video 360 Yes 
Google Docs No 
Google Drive No 
Google Search Console No 
Google Sheets No 
Google Slides No 
HubSpot Marketing Hub No 
Instagram Ads No 
LinkedIn Ads No 
Pipedrive No 
Salesforce No 
Slack No 
Telegram No 

Integrations

Google Ads Yes 
Facebook Ads Yes 
Google Analytics Yes 
Google Display & Video 360 No 
Google Docs Yes 
Google Drive Yes 
Google Search Console Yes 
Google Sheets Yes 
Google Slides Yes 
HubSpot Marketing Hub Yes 
Instagram Ads Yes 
LinkedIn Ads Yes 
Pipedrive Yes 
Salesforce Yes 
Slack Yes 
Telegram Yes 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Pricing Details

$0/month
Usage-Based Compute. We do not paywall features. Every tier includes Full OS Access and Unlimited Projects.

✅ Free Tier: $0 (150 Sign-Up Credits)
✅ Pro Tier: $29/mo (1,500 Credits)
✅ Agency Tier: $99/mo (6,000 Credits)
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

adCasa

Founded

2024

Country

United Kingdom

Website

adcasa.io

Product Features

Product Features

Alternatives

Alternatives

Robyn Reviews

Robyn

Meta
CloudCasa Reviews

CloudCasa

CloudCasa by Catalogic