Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

Advertisers are, on average, wasting 10-15% of their media spending due to ineffective analytics. Sellforte's software-as-a-service (SaaS) platform empowers you to capitalize on previously overlooked business prospects. By utilizing Sellforte's ongoing marketing mix modeling (MMM), you can elevate your marketing measurement capabilities, gaining an unbiased perspective on how various campaigns and media channels contribute to your business success. This preparation is invaluable for board meetings, monthly business reviews, agency discussions, or analyzing campaign effectiveness. With the tagline "Unleash the impact," we emphasize our commitment to generating significant business outcomes from marketing data through our unique data science algorithms and extensive industry knowledge in retail, ecommerce, and telecommunications. Moreover, this approach not only enhances decision-making but also fosters greater collaboration among teams.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Google Display & Video 360 Yes 

Integrations

Google Ads No 
Google Display & Video 360 No 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Pricing Details

€490 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

Sellforte

Founded

2017

Country

Finland

Website

sellforte.com

Product Features

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

Robyn Reviews

Robyn

Meta