Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
Description
We offer cutting-edge technology for multichannel retail and ticketing, specifically designed for the retail, visitor attraction, and hospitality industries. With more than 25 years of experience in crafting our own proprietary EPOS and retail software solutions, we have become the preferred partner for many premier retailers and visitor attractions. The adaptability and configurability of the Meridian Retail Platform enable us to develop systems that are customized to meet the unique requirements of our clients. Our latest offering, Meridian Experience, serves as a comprehensive, integrated retail and customer engagement solution tailored for visitor attraction sites. This platform allows businesses to oversee all operations, including ticketing, admissions, merchandising, food services, and loyalty programs, all in one place. Furthermore, the Meridian platform from Retail Integration is designed to integrate effortlessly with existing systems, providing you with a holistic solution that enhances efficiency and reduces costs. Our commitment to innovation ensures that your business can thrive in a competitive landscape.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Google Ads
No
Google Display & Video 360
No
Pricing Details
Free
Free Trial
No
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Founded
1998
Country
United States
Website
developers.google.com/meridian
Vendor Details
Company Name
Retail Integration
Country
Ireland
Website
www.retail-int.com
Product Features
Product Features
Point of Sale
Barcode Scanning
No
Commission Management
No
Cryptocurrency Support
No
Customer Account Profiles
No
Discount Management
No
Electronic Signature
Yes
Gift Card Management
Yes
Loyalty Program
Yes
Multi-Location
Yes
Restaurant POS
No
Retail POS
Yes
Returns Management
Yes
eCommerce Integration
Yes