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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

Meridian Reservation Systems Ltd., boasting two decades of expertise, stands out as a premier provider of technology solutions for reservations, ticketing, and packaging within the international travel and hospitality sectors. Their long-standing presence in the market showcases their commitment to innovation and customer satisfaction.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Google Display & Video 360 Yes 

Integrations

Google Ads No 
Google Display & Video 360 No 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

Meridian Reservation Systems

Website

www.reservationsystems.com

Product Features

Product Features

Reservations

Activities Booking Yes 
Booking Notes No 
CRM No 
Customer Support Yes 
Group Reservations Yes 
Guest Management Yes 
Payment Processing Yes 
Promotions Management Yes 
Rate Management Yes 
Room Booking Management Yes 
Third Party Booking No 

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