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features
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support

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Write a Review

Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

Experience top-tier software that is redefining industry benchmarks. Step into the future with Meridian Cooperative, where our browser-based capabilities ensure unparalleled reliability and adaptability. Designed with your needs at the forefront, Meridian FIS/CIS boasts an intuitive, modular web-based framework that allows each component to function seamlessly, regardless of the others. Enhance your productivity by accessing Meridian from any device with internet connectivity, whether you are in the office or out in the field. The true potential of data lies in its capacity to be transformed into actionable insights. At Meridian, we understand this principle deeply. This is why we undertake the complex tasks on your behalf, providing solutions that effortlessly connect your data with user-friendly reporting and tracking tools. From the main dashboard to customizable report columns, you have the power to harness your vital information. Our real-time data capabilities translate into tangible savings for both you and your clients, ensuring that you can make informed decisions swiftly. By prioritizing user experience and the efficacy of data application, Meridian sets you on the path to success.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Google Display & Video 360 Yes 

Integrations

Google Ads No 
Google Display & Video 360 No 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

Meridian Cooperative

Founded

1976

Country

United States

Website

www.meridian.coop/solutions/

Product Features

Product Features

Utility Billing

ACH Payment Processing Yes 
Account Management Yes 
Billing & Invoicing Yes 
Cable No 
Collections Management Yes 
Customer Management Yes 
Electricity No 
Meter Management Yes 
Metered Billing Yes 
Move In / Move Out No 
Natural Gas No 
Non-Metered Billing Yes 
Online Payment Processing Yes 
Penalty / Cut-Off Processing Yes 
Rate Management Yes 
Service Call Management No 
Trash No 
Water Yes 
Work Order Management Yes 

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