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Description
Enhance your efficiency with comprehensive campaign management tailored for enterprises, unifying everything from media strategy and creative execution to performance assessment and enhancement within one platform.
Streamline collaboration among creative, analytics, television, and digital teams through a single solution that fosters the sharing of insights, optimizes workflow, and strengthens your connection to critical data.
Harness a centralized tool to access all audience insights, ensuring that you effectively target the right demographics with your messaging.
Utilize machine learning to automate processes such as bidding and optimization, allowing for quicker responses to customer demands and market changes.
Gain clear visibility into your expenditure and precisely track the locations of your advertisements, empowering you with control through Display & Video 360.
With Display & Video 360, you have access to essential end-to-end campaign management functionalities, including creative workspaces and automated bidding, which facilitate rapid insights, enhanced teamwork, and superior outcomes.
Incorporating these features means you can adapt your marketing strategies more dynamically, ultimately leading to an increase in overall campaign effectiveness.
Description
Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers.
Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform.
Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.
API Access
Has API
No
API Access
Has API
Yes
Integrations
5X
Yes
Criteo Commerce Grid
Yes
Supermetrics
Yes
Accutics
Yes
AdsCreator
Yes
ChatROI
Yes
DV Publisher Suite
No
Factori
No
FreeWheel Beeswax
No
Google Ad Exchange (AdX)
Yes
Integrations
5X
Yes
Criteo Commerce Grid
Yes
Supermetrics
Yes
Accutics
No
AdsCreator
No
ChatROI
No
DV Publisher Suite
Yes
Factori
Yes
FreeWheel Beeswax
Yes
Google Ad Exchange (AdX)
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Founded
1998
Country
United States
Website
marketingplatform.google.com/about/display-video-360/
Vendor Details
Company Name
Yahoo
Founded
1994
Country
United States
Website
www.advertising.yahooinc.com/our-dsp
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
OTT
API Access
No
Content Organization
No
Live Events
No
Monetization Tools
No
Multi-Service Integration
No
SDK
No
Scheduling
No
Video Hosting/Storage
No
Video Quality Optimization
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
