Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Campaign Manager 360 is a cloud-based advertising management platform designed for both advertisers and agencies, facilitating the oversight of digital campaigns across various online and mobile environments. It boasts a comprehensive array of capabilities for ad serving, audience targeting, ad verification, and detailed performance reporting. Through the Trafficking feature, users can effectively manage their creative assets and execute advertising campaigns. The reporting functionality allows for the aggregation and analysis of performance data from ads managed within Campaign Manager 360, presenting this information in a user-friendly format. You can create and customize your reports, with options that include standard reports, floodlight reports, path to conversion (P2C) reports, reach reports, and various cross-dimension reach report types and subtypes. This enables you to gain valuable insights into the pathways users take, revealing the influence of different channels on your conversions. Furthermore, the verification section within Reporting provides tools to assess the overall performance of your ad impressions, while also offering guidance on tagging, geo-targeting, and verifying content accuracy. By leveraging these features, you can enhance the effectiveness of your advertising strategies.
Description
Placements.io functions as a cloud-centric operating platform designed for the digital advertising landscape, facilitating seamless management of both ad purchasing and selling through a single interface, thereby enhancing workflow efficiency, transparency, and profitability. The platform provides two primary offerings: AdSalesOS, which serves as a comprehensive ad sales management system that integrates inventory, planning, pricing, automated ad trafficking, workflow optimization, campaign enhancement, detailed reporting and analytics, billing, invoicing, and a dedicated customer portal; and MarketerOS, an ad buying solution equipped with capabilities for media planning and activation, automation, insertion order management, governance, compliance, and financial reporting tools. Additionally, it features customizable storefronts, advanced platform intelligence through API integrations, and access to a suite of over 40 ready-made connections to demand-side platforms, advertising servers, social media networks, and other services, all aimed at consolidating data and refining operational processes across sales, ad operations, and financial management. This comprehensive approach not only streamlines advertising efforts but also empowers users to make data-driven decisions with ease.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
Google Ads
Yes
Amazon DSP
No
Docusign
No
FreeWheel Strata
No
Google
Yes
Google Cloud Platform
No
Google Marketing Platform
Yes
Instacart
No
Kevel
No
Madhive
No
Integrations
Google Ads
Yes
Amazon DSP
Yes
Docusign
Yes
FreeWheel Strata
Yes
Google
No
Google Cloud Platform
Yes
Google Marketing Platform
No
Instacart
Yes
Kevel
Yes
Madhive
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Founded
1998
Country
United States
Website
support.google.com/campaignmanager/answer/2709362
Vendor Details
Company Name
Placements.io
Founded
2017
Country
United States
Website
www.placements.io
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
PPC
A/B Testing
No
Account Alerts
No
Analytics / ROI Tracking
No
Bid Management
No
Budget Management
No
Campaign Management
No
Conversion Tracking
No
Google / Bing Ads
No
Keyword Research Tools
No
Keyword Tracking
No
Landing Pages / Web Forms
No
URL Builder
No
Search Engine Marketing (SEM)
A/B Testing
No
Account Alerts
No
Analytics / ROI Tracking
No
Bid Management
No
Budget Management
No
Campaign Management
No
Conversion Tracking
No
Google / Bing Ads
No
Keyword Research Tools
No
Keyword Tracking
No
Landing Pages / Web Forms
No
URL Builder
No