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Average Ratings 0 Ratings

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features
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support

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Description

Customize your marketing measurement strategy to fit the distinct requirements of your business. Ads Data Hub provides tailored analysis that aligns seamlessly with your specific objectives, while also prioritizing user privacy and adhering to Google's rigorous standards for data security. By utilizing Ads Data Hub, you can seamlessly upload your first-party data to BigQuery and integrate it with detailed event-level ad campaign data from Google. Merging your data with Google's event data can reveal valuable insights, enhance advertising effectiveness, assist in reaching data-driven business objectives, and facilitate superior campaign optimization. The insights generated from Ads Data Hub are aggregated across user groups, enabling Google to deliver more comprehensive data while safeguarding end-user privacy. Built with a strong emphasis on privacy, Ads Data Hub's functionality is notably different from conventional data warehousing solutions. Even seasoned professionals familiar with various clean rooms and data warehousing platforms may find it necessary to adapt their approach to work efficiently with Ads Data Hub. Consequently, the learning curve associated with mastering this platform can greatly enhance your ability to leverage data for informed decision-making.

Description

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom Real Identity No 
Advangelists No 
BDEX No 
BlueConic No 
BlueVenn No 
Celtra No 
Cross Pixel No 
Datastream Group No 
Eyeota No 
Google Ads Yes 
Google Campaign Manager 360 Yes 
Google Display & Video 360 Yes 
Gravy Analytics No 
Hightouch Yes 
MINT No 
Octane11 Yes 
RudderStack No 
ShareThis No 
SiteSpect No 
Windfall No 

Integrations

Acxiom Real Identity Yes 
Advangelists Yes 
BDEX Yes 
BlueConic Yes 
BlueVenn Yes 
Celtra Yes 
Cross Pixel Yes 
Datastream Group Yes 
Eyeota Yes 
Google Ads No 
Google Campaign Manager 360 No 
Google Display & Video 360 No 
Gravy Analytics Yes 
Hightouch No 
MINT Yes 
Octane11 No 
RudderStack Yes 
ShareThis Yes 
SiteSpect Yes 
Windfall Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/ads-data-hub

Vendor Details

Company Name

Lotame Solutions

Founded

2006

Country

United States

Website

www.lotame.com

Product Features

Product Features

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance Yes 
Master Data Management Yes 
Match & Merge Yes 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Alternatives

Alternatives

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