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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Customize your marketing measurement strategy to fit the distinct requirements of your business. Ads Data Hub provides tailored analysis that aligns seamlessly with your specific objectives, while also prioritizing user privacy and adhering to Google's rigorous standards for data security. By utilizing Ads Data Hub, you can seamlessly upload your first-party data to BigQuery and integrate it with detailed event-level ad campaign data from Google. Merging your data with Google's event data can reveal valuable insights, enhance advertising effectiveness, assist in reaching data-driven business objectives, and facilitate superior campaign optimization. The insights generated from Ads Data Hub are aggregated across user groups, enabling Google to deliver more comprehensive data while safeguarding end-user privacy. Built with a strong emphasis on privacy, Ads Data Hub's functionality is notably different from conventional data warehousing solutions. Even seasoned professionals familiar with various clean rooms and data warehousing platforms may find it necessary to adapt their approach to work efficiently with Ads Data Hub. Consequently, the learning curve associated with mastering this platform can greatly enhance your ability to leverage data for informed decision-making.

Description

Google Cloud's Analytics Hub serves as a data exchange platform that empowers organizations to share data assets securely and efficiently beyond their internal boundaries, tackling issues related to data integrity and associated costs. Leveraging the robust scalability and adaptability of BigQuery, it enables users to create a comprehensive library encompassing both internal and external datasets, including distinctive data like Google Trends. The platform simplifies the publication, discovery, and subscription processes for data exchanges, eliminating the need for data transfers and enhancing the ease of access to data and analytical resources. Additionally, Analytics Hub ensures privacy-safe and secure data sharing through stringent governance practices, incorporating advanced security features and encryption protocols from BigQuery, Cloud IAM, and VPC Security Controls. By utilizing Analytics Hub, organizations can maximize the return on their data investment through effective data exchange strategies, while also fostering collaboration across different departments. Ultimately, this innovative platform enhances data-driven decision-making by providing seamless access to a wider array of data assets.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Google Cloud BigQuery Yes 
5X No 
Google Ads Yes 
Google Campaign Manager 360 Yes 
Google Cloud Identity and Access Management (IAM) No 
Google Cloud Key Management No 
Google Cloud Platform No 
Google Display & Video 360 Yes 
Google Earth Engine No 
Hightouch Yes 
Looker No 
Maropost Marketing Cloud No 
Octane11 Yes 
Phonexa No 
Qlik Cloud Analytics No 
Strategy ONE No 
Tableau No 
ThoughtSpot No 
Trifacta No 
YouTube Yes 

Integrations

Google Cloud BigQuery Yes 
5X Yes 
Google Ads No 
Google Campaign Manager 360 No 
Google Cloud Identity and Access Management (IAM) Yes 
Google Cloud Key Management Yes 
Google Cloud Platform Yes 
Google Display & Video 360 No 
Google Earth Engine Yes 
Hightouch No 
Looker Yes 
Maropost Marketing Cloud Yes 
Octane11 No 
Phonexa Yes 
Qlik Cloud Analytics Yes 
Strategy ONE Yes 
Tableau Yes 
ThoughtSpot Yes 
Trifacta Yes 
YouTube No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/ads-data-hub

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

cloud.google.com/analytics-hub

Product Features

Product Features

Big Data

Collaboration No 
Data Blends No 
Data Cleansing No 
Data Mining No 
Data Visualization No 
Data Warehousing No 
High Volume Processing No 
No-Code Sandbox No 
Predictive Analytics No 
Templates No 

Alternatives

Alternatives