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Description

Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers. As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as: A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve. Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.

Description

At TripleLift, we strive to transform digital advertising by integrating stunning creativity with high-quality publishers, insightful data, and intelligent targeting. With more than a trillion ad transactions each month, our platform empowers publishers and various platforms to effectively monetize their ventures. Our advanced technology serves as a bridge for top-tier brands seeking to connect with audiences through online video, connected TV, display ads, and native advertising. Clients, both brand and enterprise, turn to us for our cutting-edge solutions, exceptional ad formats, and a team of experts dedicated to enhancing their advertising outcomes. Additionally, as a member of the Vista Equity Partners portfolio, we hold NMSDC certification, meet diverse spending requirements, and are firmly committed to fostering economic inclusion. Our dedication to innovation and inclusivity positions us as a leader in the evolving landscape of digital marketing.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adagio No 
AgencyPlatform Yes 
Blockthrough Yes 
Fleece AI Yes 
Google Ad Manager Yes 
Google AdSense Yes 
Google Ads Yes 
Google Display & Video 360 Yes 
IngeniousPlex Yes 
KNOREX XPO Yes 
Kochava No 
Mile No 
ONEcount Yes 
Snigel No 

Integrations

Adagio Yes 
AgencyPlatform No 
Blockthrough No 
Fleece AI No 
Google Ad Manager No 
Google AdSense No 
Google Ads No 
Google Display & Video 360 No 
IngeniousPlex No 
KNOREX XPO No 
Kochava Yes 
Mile Yes 
ONEcount No 
Snigel Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

google.com

Vendor Details

Company Name

TripleLift

Founded

2012

Country

United States

Website

triplelift.com

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