Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers.
As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as:
A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve.
Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.
Description
RedLotus serves as a bridge between advertisers and their target audiences across various devices, facilitating large-scale connections. We offer premium digital advertising and branded content distribution solutions that prioritize brand safety, utilizing insights gathered from a combination of first, second, and third-party data. With our adaptable service offerings, advertisers, brands, and content creators can effectively convey relevant and compelling messages to consumers on all platforms, including advanced TV, display, mobile, and tablets. Our comprehensive unified platform ensures direct, efficient, and impactful connections, enhancing results for both advertisers and publishers. Additionally, we actively address issues of fraud and malvertising within our ecosystem. By employing distinctive detection algorithms and leveraging data from reputable third-party verification partners, we maintain consistent quality for both supply and demand partners, ultimately fostering a trustworthy advertising environment. This commitment to integrity helps bolster confidence among all participants in the marketplace.
API Access
Has API
No
API Access
Has API
No
Integrations
AgencyPlatform
Yes
Blockthrough
Yes
Fleece AI
Yes
Google Ad Manager
Yes
Google AdSense
Yes
Google Ads
Yes
Google Display & Video 360
Yes
IngeniousPlex
Yes
KNOREX XPO
Yes
ONEcount
Yes
Integrations
AgencyPlatform
No
Blockthrough
No
Fleece AI
No
Google Ad Manager
No
Google AdSense
No
Google Ads
No
Google Display & Video 360
No
IngeniousPlex
No
KNOREX XPO
No
ONEcount
No
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Founded
1998
Country
United States
Website
google.com
Vendor Details
Company Name
RedLotus
Founded
2019
Country
China
Website
redlotus.com/programmatic/
Product Features
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No