Average Ratings 0 Ratings
Average Ratings 11 Ratings
Description
Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers.
As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as:
A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve.
Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.
Description
PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization.
The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
API Access
Has API
No
API Access
Has API
No
Integrations
AdMobiSpy
No
AgencyPlatform
Yes
Blockthrough
Yes
EXADS
No
EZmob
No
Fleece AI
Yes
Google Ad Manager
Yes
Google AdSense
Yes
Google Ads
Yes
IngeniousPlex
Yes
Integrations
AdMobiSpy
Yes
AgencyPlatform
No
Blockthrough
No
EXADS
Yes
EZmob
Yes
Fleece AI
No
Google Ad Manager
No
Google AdSense
No
Google Ads
No
IngeniousPlex
No
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Pricing Details
$200/min deposit
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Founded
1998
Country
United States
Website
google.com
Vendor Details
Company Name
PropellerAds
Founded
2011
Country
Cyprus
Website
propellerads.com
Product Features
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Lead Generation
Contact Discovery
No
Contact Import/Export
No
Lead Capture
Yes
Lead Database Integration
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
No