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Description

Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers. As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as: A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve. Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.

Description

Develop tailored deals for programmatic selling, leveraging your data to tap into exclusive demand that empowers supply management teams with Microsoft Curate. Determine the most effective ways to present your proprietary data in order to attract new programmatic investments. Optimize your reach through our extensive global marketplace along with audience extension features. Enjoy a self-service solution that provides you with the flexibility to operate your business as you see fit. Access a vast selection of thousands of curated deals enriched with data, enabling you to locate real-time audiences across multiple screens at scale, all accessible via Invest and leading demand-side platforms. Forecast and price your packages while also constructing a comprehensive deal catalog. Effectively create and oversee curated deals, benefiting from 25 targeting options and the capability to assign deals to various buyers on any DSP. Facilitate sellers in generating deals for designated curators, allowing curators to manage and resolve supply and demand issues seamlessly in one centralized platform. Uncover areas for enhanced performance and scalability, while also managing margins at a deal-specific level. With these capabilities, your team can drive more strategic initiatives and capitalize on market opportunities.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AgencyPlatform Yes 
Blockthrough Yes 
Fleece AI Yes 
Google Ad Manager Yes 
Google AdSense Yes 
Google Ads Yes 
Google Display & Video 360 Yes 
IngeniousPlex Yes 
KNOREX XPO Yes 
Microsoft Advertising No 
ONEcount Yes 

Integrations

AgencyPlatform No 
Blockthrough No 
Fleece AI No 
Google Ad Manager No 
Google AdSense No 
Google Ads No 
Google Display & Video 360 No 
IngeniousPlex No 
KNOREX XPO No 
Microsoft Advertising Yes 
ONEcount No 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

google.com

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

about.ads.microsoft.com/en/solutions/technology/microsoft-curate

Product Features

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