Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers. As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as: A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve. Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.

Description

An all-encompassing advertising solution that integrates an ad server, ad exchange, SSP, and DSP features is available to enhance your marketing strategy. You can utilize various location parameters such as country, city, latitude and longitude, and IP range for precise targeting. Manage your campaigns effectively by scheduling the specific days and times they are active. Reach your audience on both websites and mobile apps, or either platform as needed. Re-engage users who have previously shown interest in your products or services to strengthen your brand connection. When user data is available from the publisher or exchange, you can precisely target the appropriate user demographics. Understanding your users' device brands, models, and operating systems can significantly assist in identifying your target audience. Employ industry-standard categories based on user interests to discover potential customers who align with your offerings. Create personalized ad categories to better segment and engage your audience. You can select from a variety of ad formats, including static, animated, expandable, interactive, and interstitial banners. Tailor ads for your app wall, content wall, content stream, and newsfeed to enhance user experience. Additionally, you can integrate video ads directly or layer them in-stream using VAST tags to create dynamic advertising opportunities. By leveraging in-banner video, you can further optimize your revenue potential while engaging your audience effectively. The versatility of this platform allows for innovative ad strategies that can adapt to your specific needs.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AgencyPlatform Yes 
Blockthrough Yes 
Fleece AI Yes 
Google Ad Manager Yes 
Google AdSense Yes 
Google Ads Yes 
Google Display & Video 360 Yes 
IngeniousPlex Yes 
KNOREX XPO Yes 
ONEcount Yes 

Integrations

AgencyPlatform No 
Blockthrough No 
Fleece AI No 
Google Ad Manager No 
Google AdSense No 
Google Ads No 
Google Display & Video 360 No 
IngeniousPlex No 
KNOREX XPO No 
ONEcount No 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

$5,000
1 - 4 server machines
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

google.com

Vendor Details

Company Name

Kritter Software Technology

Founded

2013

Country

India

Website

kritter.in/ad-trading-stack

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Dawin Reviews

Dawin

INCROSS