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Description
GoodLads serves as an AI-driven growth manager for Google Ads, transforming campaign performance insights into actionable hypotheses aimed at enhancing ROAS or CPA, with all changes subject to user consent and applied with a single click. By integrating with Google Ads, it analyzes the performance data from the past 30 days for each campaign and generates targeted hypotheses derived from the specific signals present in the account's data. Each suggestion details the campaign in question, the monetary stakes involved, the rationale behind the recommendation, the suggested modification, and the expected metric changes. Daily, GoodLads evaluates search terms, keyword quality, geographical data, audience performance, expenditures, conversions, and ROAS, subsequently ranking opportunities based on their potential impact. It advises on the least risky strategies to implement, advocating for a well-structured Google Ads experiment whenever feasible, suggesting a new paused ad if an experiment isn't possible, and only recommending a live edit when all other safer alternatives have been exhausted. The tool’s systematic approach ensures that advertisers can make informed decisions that align with their campaign goals while minimizing risk.
Description
NegativeShield is a tool designed to assist teams utilizing Google Ads by identifying and eliminating search terms that are stealthily depleting their budgets. It seamlessly connects to a Google Ads account or allows for CSV uploads, gathering search terms from all campaigns and processing them through an advanced model that evaluates their relevance to the business.
The model identifies terms deemed irrelevant, suggesting them as potential negative keywords. Users can then review these recommendations, make any necessary adjustments, and easily implement them into Google Ads as exclusion lists or shared negative keyword sets that apply across various campaigns with a single action.
By taking into account critical business factors such as brand names, geographical locations, existing negative keywords, and specific campaign details, including insights from Performance Max scenarios, NegativeShield minimizes the occurrence of false positives. This efficiency saves specialists considerable time, which would otherwise be spent manually reviewing search term reports.
Designed specifically for marketers, PPC professionals, and agencies, NegativeShield enhances the management of advertising budgets and optimizes campaign performance. Ultimately, it empowers teams to make informed decisions that drive better results in their advertising efforts.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Google Ads
ChatGPT
Claude
Claude Code
Model Context Protocol (MCP)
OpenAI Codex
Integrations
Google Ads
ChatGPT
Claude
Claude Code
Model Context Protocol (MCP)
OpenAI Codex
Pricing Details
$100 per month
Free Trial
Free Version
Pricing Details
$10/month/10 000 terms
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
GoodLads
Founded
2026
Country
United States
Website
goodlads.cc/
Vendor Details
Company Name
NegativeShield
Founded
2026
Country
Czech Republic
Website
negativeshield.com
Product Features
Product Features
PPC
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder