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features
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Description

Revolutionize your perspective on your website visitors by initiating your trial today. With our session recording, event tracking, and heatmaps, you can dive deep into user behavior. Our essential features equip you with the necessary tools to gain invaluable insights into your audience. Through comprehensive site analytics, you can monitor the nuances of your traffic, detailing key statistics such as top pages, geographic locations, referral sources, UTM parameters, device types, operating systems, and web browsers. Gaining visitor insights enables you to comprehend and assess the behaviors and repeat actions of your users. You can scrutinize the history of individual visitors, tracking their past sessions while uncovering their behaviors and preferences on your website. With session replays, observe the full visitor journey through high-quality video recordings that allow you to see how users interact with your site. Additionally, our site heatmaps reveal where users are clicking, helping you identify potential areas for improvement and engagement opportunities. Heatmaps are available for desktop, tablet, and mobile views, ensuring a comprehensive understanding of user interaction across all platforms. Moreover, you have the ability to create teams that can access the websites you manage, fostering collaboration and shared insights.

Description

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Astra No 
Autoptimize No 
Beaver Builder No 
Contact Form 7 No 
Divi No 
Elementor No 
Forminator No 
Gravity Forms No 
Hummingbird No 
Jetpack for Wordpress No 
LiteSpeed Web Server No 
Ninja Forms No 
Oxygen No 
W3 Total Cache No 
WP Rocket No 
WPBakery No 
WPForms No 
WooCommerce No 
WordPress No 

Integrations

Astra Yes 
Autoptimize Yes 
Beaver Builder Yes 
Contact Form 7 Yes 
Divi Yes 
Elementor Yes 
Forminator Yes 
Gravity Forms Yes 
Hummingbird Yes 
Jetpack for Wordpress Yes 
LiteSpeed Web Server Yes 
Ninja Forms Yes 
Oxygen Yes 
W3 Total Cache Yes 
WP Rocket Yes 
WPBakery Yes 
WPForms Yes 
WooCommerce Yes 
WordPress Yes 

Pricing Details

$99 per month
Free Trial Yes 
Free Version No 

Pricing Details

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Analyze Enterprises

Country

United Kingdom

Website

goanalyze.io

Vendor Details

Company Name

OptiUser

Founded

2026

Country

France

Website

optiuser.com

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Session Replay

Eye Tracking No 
Form Analytics No 
Heatmaps No 
Mouse Tracking No 
Optimization Tools No 
Session Recording No 
Surveys No 
User Experience Analysis No 
User Feedback No 
Visitor Segmentation No 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking No 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

Product Features

Heatmap

Behavioral Mapping Yes 
Dashboard Yes 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps No 
For Sales Yes 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics Yes 

Session Replay

Eye Tracking Yes 
Form Analytics Yes 
Heatmaps Yes 
Mouse Tracking Yes 
Optimization Tools Yes 
Session Recording Yes 
Surveys Yes 
User Experience Analysis Yes 
User Feedback Yes 
Visitor Segmentation Yes 

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