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features
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Description

Stop making assumptions about where to launch, invest, or grow your business. Gini, developed by MyTraffic, serves as your AI-driven partner in location intelligence, tailored for professionals in retail, real estate, and commercial strategy who require swift and accurate insights. Gini decodes the unique characteristics of any physical site throughout Europe. It consolidates vital information, including footfall patterns, visitor demographics, trade area assessments, competitor analysis, vehicle traffic, and catchment area visualization, providing you with clear guidance on your next steps—no advanced data science expertise needed. Leverage Gini by MyTraffic for: - Footfall and traffic analysis: discover how many individuals pass by, enter, or linger at any address in Europe. - Visitor profiling: gain insights into the socio-demographic characteristics, behaviors, and origins of visitors. - Catchment area mapping: visualize the geographic reach and competitive landscape of any specific location. - Market benchmarking: assess and compare various streets, shopping centers, or retail zones across Europe. - Site selection: thoroughly evaluate potential locations before making any commitments. With Gini, you can make informed decisions that drive your business forward.

Description

Broaden your market insights beyond the United States by utilizing Unacast's comprehensive datasets that span over 80 countries. With our global reach, clients are equipped to develop data-centric products across various regions, leveraging a reliable source of clean and aggregated data. Our international offerings deliver a streamlined yet effective method for processing location data while ensuring privacy and reducing the need for extensive internal analytics. These datasets empower you to analyze foot traffic patterns at your locations, assess trade areas, and explore cross-visit trends. This information enables you to make well-informed choices regarding site selection or removal and enhances your understanding of how to improve your competitive edge. Additionally, you can evaluate the effects of heightened employee engagement, new product introductions, pricing strategies, and marketing campaigns. By pinpointing gaps in the local market, you can uncover potential areas to diversify and grow your portfolio, ensuring you stay ahead in an ever-evolving business landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

PlotProjects No 
S4M No 

Integrations

PlotProjects Yes 
S4M Yes 

Pricing Details

Free
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MyTraffic

Founded

2016

Country

France

Website

mytraffic.io

Vendor Details

Company Name

Unacast

Country

Norway

Website

unacast.com

Product Features

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

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