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features
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support

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Description

Stop making assumptions about where to launch, invest, or grow your business. Gini, developed by MyTraffic, serves as your AI-driven partner in location intelligence, tailored for professionals in retail, real estate, and commercial strategy who require swift and accurate insights. Gini decodes the unique characteristics of any physical site throughout Europe. It consolidates vital information, including footfall patterns, visitor demographics, trade area assessments, competitor analysis, vehicle traffic, and catchment area visualization, providing you with clear guidance on your next steps—no advanced data science expertise needed. Leverage Gini by MyTraffic for: - Footfall and traffic analysis: discover how many individuals pass by, enter, or linger at any address in Europe. - Visitor profiling: gain insights into the socio-demographic characteristics, behaviors, and origins of visitors. - Catchment area mapping: visualize the geographic reach and competitive landscape of any specific location. - Market benchmarking: assess and compare various streets, shopping centers, or retail zones across Europe. - Site selection: thoroughly evaluate potential locations before making any commitments. With Gini, you can make informed decisions that drive your business forward.

Description

SiteGaps is a sophisticated platform for location intelligence that caters specifically to teams involved in site selection. It integrates demographics, demand data, and competitor distribution into a single visual map, which can then be compiled into a neat and easily shareable analysis report. Users can define any catchment area using various methods, including drive-time isochrones, radius, ABS suburb boundaries, or custom-drawn polygons, ensuring that all shapes contribute to a cohesive reporting pipeline for consistent outputs. The platform provides in-depth census analysis encompassing aspects such as population demographics, age distribution, income levels, household structures, types of dwellings, educational attainment, and employment statistics, organized across more than 20 tables, complete with state benchmarks and projections for growth through 2032. With the ability to map over 100 named competitor tenants in sectors like retail, fitness, fuel, and dining, users can apply filters based on supply radius or trade area, while also displaying primary and secondary catchment counts directly on the map. Additionally, users can save snapshots of their analyses and juxtapose catchment areas in comparison reports for a more thorough evaluation. With a focus on self-service and clear pricing, there is no need for a GIS engineer to operate the platform, which currently offers comprehensive data coverage for Australia, with plans for international expansion in the future. This makes SiteGaps not only user-friendly but also a powerful tool for informed decision-making in site selection.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

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Screenshots View All

No images available

Integrations

No details available.

Integrations

No details available.

Pricing Details

Free
Free Trial Yes 
Free Version No 

Pricing Details

$220
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MyTraffic

Founded

2016

Country

France

Website

mytraffic.io

Vendor Details

Company Name

SiteGaps

Founded

2026

Country

Australia

Website

www.sitegaps.com.au

Product Features

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

Product Features

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

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