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features
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Description

Stop making assumptions about where to launch, invest, or grow your business. Gini, developed by MyTraffic, serves as your AI-driven partner in location intelligence, tailored for professionals in retail, real estate, and commercial strategy who require swift and accurate insights. Gini decodes the unique characteristics of any physical site throughout Europe. It consolidates vital information, including footfall patterns, visitor demographics, trade area assessments, competitor analysis, vehicle traffic, and catchment area visualization, providing you with clear guidance on your next steps—no advanced data science expertise needed. Leverage Gini by MyTraffic for: - Footfall and traffic analysis: discover how many individuals pass by, enter, or linger at any address in Europe. - Visitor profiling: gain insights into the socio-demographic characteristics, behaviors, and origins of visitors. - Catchment area mapping: visualize the geographic reach and competitive landscape of any specific location. - Market benchmarking: assess and compare various streets, shopping centers, or retail zones across Europe. - Site selection: thoroughly evaluate potential locations before making any commitments. With Gini, you can make informed decisions that drive your business forward.

Description

Ignite your creativity with unparalleled Points-of-Interest (POI) data, comprehensive business listings, and insights into store visitor behavior across the United States. This extensive dataset features approximately 5 million POIs, encompassing every venue where consumers spend their money, including prominent retail chains, shopping centers, convenience stores, airports, and more. Additionally, it provides analytics on store visits, foot traffic statistics, and demographic insights related to POIs. The data can address critical questions such as the frequency of visits to stores, the origins of visitors, and their other shopping preferences. Effortlessly merge your current POI information with SafeGraph's enhanced Places data, which includes details like business categories, operating hours, visitation counts, and peak times. More than 5,000 leading brands are mapped to over 1 million points of interest, ensuring a comprehensive view. Locations that generate noise, such as ATMs and Red Box kiosks, are excluded from the dataset, as are closed businesses and irrelevant entities like home-based LLCs lacking employees. This meticulous curation guarantees that you receive only the most relevant and actionable insights for your commercial endeavors.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

PlotProjects No 

Integrations

PlotProjects Yes 

Pricing Details

Free
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

MyTraffic

Founded

2016

Country

France

Website

mytraffic.io

Vendor Details

Company Name

SafeGraph

Founded

2016

Country

United States

Website

www.safegraph.com

Product Features

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

Product Features

Big Data

Collaboration No 
Data Blends No 
Data Cleansing No 
Data Mining No 
Data Visualization No 
Data Warehousing No 
High Volume Processing No 
No-Code Sandbox No 
Predictive Analytics No 
Templates No 

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

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