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Average Ratings 0 Ratings

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support

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Description

Stop making assumptions about where to launch, invest, or grow your business. Gini, developed by MyTraffic, serves as your AI-driven partner in location intelligence, tailored for professionals in retail, real estate, and commercial strategy who require swift and accurate insights. Gini decodes the unique characteristics of any physical site throughout Europe. It consolidates vital information, including footfall patterns, visitor demographics, trade area assessments, competitor analysis, vehicle traffic, and catchment area visualization, providing you with clear guidance on your next steps—no advanced data science expertise needed. Leverage Gini by MyTraffic for: - Footfall and traffic analysis: discover how many individuals pass by, enter, or linger at any address in Europe. - Visitor profiling: gain insights into the socio-demographic characteristics, behaviors, and origins of visitors. - Catchment area mapping: visualize the geographic reach and competitive landscape of any specific location. - Market benchmarking: assess and compare various streets, shopping centers, or retail zones across Europe. - Site selection: thoroughly evaluate potential locations before making any commitments. With Gini, you can make informed decisions that drive your business forward.

Description

PlotProjects was founded in 2011 and has seen a lot of success. The Wall Street Journal named Plot Projects one of Europe's most promising startups for 2013. We are now the global leader in location marketing for companies using apps. Our technology adds the contextual layer that helps companies win micro-moments from consumers at every touchpoint of their customer journey, online and offline. Our technology is used by brands and publishers to obtain location intelligence, attribute offline and online shop visits, retarget, activate and activate consumers with contextually enhanced personalized messages. A comprehensive geofencing SDK for iOS and Android. Easy to set up and use. Our SDK integrates with your entire digital infrastructure, from your app to customer data, marketing automation, and behavioural analytics platforms. Since 2011, our SDK has been the leader in geofencing, location data, and marketing automation.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

Airship No 
CleverTap No 
Leanplum No 
Marigold Engage No 
Mixpanel No 
OneSignal No 
SafeGraph No 
Segment No 
Shopgate No 
TargetEveryOne No 
Unacast No 
dotdigital Engagement Cloud No 
mParticle No 

Integrations

Airship Yes 
CleverTap Yes 
Leanplum Yes 
Marigold Engage Yes 
Mixpanel Yes 
OneSignal Yes 
SafeGraph Yes 
Segment Yes 
Shopgate Yes 
TargetEveryOne Yes 
Unacast Yes 
dotdigital Engagement Cloud Yes 
mParticle Yes 

Pricing Details

Free
Free Trial Yes 
Free Version No 

Pricing Details

$100 per month
Free version available and custom pricing options for small business and enterprise.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MyTraffic

Founded

2016

Country

France

Website

mytraffic.io

Vendor Details

Company Name

PlotProjects

Founded

2011

Country

Netherlands

Website

www.plotprojects.com

Product Features

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

Product Features

Location Intelligence

Behavioral Analytics Yes 
Data Visualization Yes 
Demographic Data No 
Geocoding No 
Geofencing Yes 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

Location-Based Marketing

Audience Demographics Yes 
Beacons (BLE) Yes 
Contextual Marketing Yes 
Footfall Analytics Yes 
Geofencing Yes 
Location Intelligence Yes 
Marketing Attribution Yes 
Marketing Automation No 
NFC No 
Personalization Yes 
Push Notifications Yes 
QR Codes No 
Reporting / Analytics Yes 
Social Marketing No 
Wi-Fi No 

Push Notifications

A/B Testing Yes 
Analytics Yes 
Campaign Segmentation Yes 
Contextual Targeting Yes 
Device Targeting Yes 
Expiry Notifications No 
Geo Targeting Yes 
Mobile Notifications Yes 
Notification Scheduling Yes 
Visual Notifications No 
Web Notifications No 

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