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Description

Stop making assumptions about where to launch, invest, or grow your business. Gini, developed by MyTraffic, serves as your AI-driven partner in location intelligence, tailored for professionals in retail, real estate, and commercial strategy who require swift and accurate insights. Gini decodes the unique characteristics of any physical site throughout Europe. It consolidates vital information, including footfall patterns, visitor demographics, trade area assessments, competitor analysis, vehicle traffic, and catchment area visualization, providing you with clear guidance on your next steps—no advanced data science expertise needed. Leverage Gini by MyTraffic for: - Footfall and traffic analysis: discover how many individuals pass by, enter, or linger at any address in Europe. - Visitor profiling: gain insights into the socio-demographic characteristics, behaviors, and origins of visitors. - Catchment area mapping: visualize the geographic reach and competitive landscape of any specific location. - Market benchmarking: assess and compare various streets, shopping centers, or retail zones across Europe. - Site selection: thoroughly evaluate potential locations before making any commitments. With Gini, you can make informed decisions that drive your business forward.

Description

Locus Intelligence is a centralized location intelligence solution designed to help multi-location brands manage their digital presence at scale. It enables enterprises to monitor how each location performs across search and map platforms, including Google Business Profile. The platform analyzes visibility metrics such as impressions to show how often locations appear in relevant searches. Customer reviews and average ratings are tracked to measure reputation and trust across regions. Locus Intelligence also captures engagement signals like calls, website visits, and direction requests that indicate real customer intent. Location-level performance trends help teams identify spikes, drops, or inconsistencies across markets. Anomaly detection allows faster response to emerging issues. The platform is built for operational, marketing, and regional leadership teams. It supports governance and consistency across hundreds or thousands of locations. Locus Intelligence is currently available through an invitation-based onboarding process.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

No images available

Integrations

Google Business Profile No 

Integrations

Google Business Profile Yes 

Pricing Details

Free
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MyTraffic

Founded

2016

Country

France

Website

mytraffic.io

Vendor Details

Company Name

Locus Intelligence

Founded

2025

Country

India

Website

locus-intelligence.com

Product Features

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

Product Features

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

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