Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Gimbal serves as a location intelligence platform that empowers applications by integrating the significance of geographic context, facilitating omnichannel marketing, operational efficiency, and commerce through an advanced geofencing and proximity-aware location framework built with a strong focus on user privacy. Its robust SDK, designed for enterprise use, continuously gathers and analyzes location data from both active and passive sources while conserving battery life, allowing for the recognition of location signals even when the application is inactive or operating in the background. Additionally, Gimbal provides a cloud-based management interface that enables users to establish and oversee geofences and points of interest (POIs), offering options for users to either create custom radial or polygonal geofences or select from a comprehensive library of meticulously verified POIs that encompass millions of locations spanning multiple sectors. The platform's capabilities in push marketing are crafted to deliver location-based notifications to app users, enhancing engagement by sending tailored messages that align with specific locations and times, ultimately improving user interaction at critical moments. By leveraging these features, Gimbal positions itself as a vital tool for businesses seeking to optimize their location-based marketing strategies.
Description
XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.
API Access
Has API
No
API Access
Has API
No
Integrations
Ad Reform
Yes
Adobe Marketing Cloud
Yes
Adobe Marketo Engage
Yes
Airship
Yes
Alkami Digital Banking Platform
Yes
Amazon S3
Yes
Braze
Yes
Kochava
Yes
Oracle Marketing
Yes
React Native
Yes
Integrations
Ad Reform
No
Adobe Marketing Cloud
No
Adobe Marketo Engage
No
Airship
No
Alkami Digital Banking Platform
No
Amazon S3
No
Braze
No
Kochava
No
Oracle Marketing
No
React Native
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/software/gimbal/
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/xgraph/
Product Features
Location Intelligence
Behavioral Analytics
No
Data Visualization
No
Demographic Data
No
Geocoding
No
Geofencing
No
Location Tracking
No
Predictive Analytics
No
Trade Area Analysis
No