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Description

Engaging in scientific experimentation can lead to transformative insights, but the execution of these experiments often hinges on the availability of the right tools. Fortunately, the increasing fascination with technology has resulted in a diverse array of software options that can enhance your research efforts. One notable example is GazeRecorder, a program that requires a webcam for optimal performance. Utilizing eye-tracking technology, it provides valuable insights into how individuals interact with your website, advertisements, or images. Unlike traditional eye-tracking methods that necessitate specialized equipment and laboratory environments, GazeRecorder enables users to monitor eye movement from the comfort of their own homes. This application boasts a sleek, user-friendly interface that encompasses a variety of practical features, making it accessible to a broad audience. Its innovative approach democratizes eye-tracking capabilities, allowing more researchers and marketers to benefit from its insights.

Description

Lumen merges advanced eye tracking technology with the largest attention panels available globally, alongside innovative advertising technology capabilities. By transforming your phone or computer's webcam into a sophisticated eye tracking sensor, Lumen efficiently gathers passive eye tracking data for media valuation and creative assessments at an impressive scale and speed. Their predictive models leverage cutting-edge machine learning techniques to assess attention to advertisements based on their visibility features. Recently, Lumen's groundbreaking methods in eye tracking garnered significant acclaim, being recognized as a favorite at a conference hosted by the esteemed Institute of Electrical and Electronics Engineers. As an attention technology firm, Lumen specializes in utilizing eye tracking to assist brands in measuring, acquiring, and enhancing the attention their marketing efforts receive, thereby maximizing their impact in the competitive advertising landscape. By integrating these technologies, Lumen not only improves ad effectiveness but also empowers brands to make data-driven decisions.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Business MLM Software
GazeInsight
Momentum Telecom

Integrations

Business MLM Software
GazeInsight
Momentum Telecom

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

GazeRecorder

Founded

2009

Country

Poland

Website

gazerecorder.com

Vendor Details

Company Name

Lumen Research

Founded

2013

Country

United Kingdom

Website

lumen-research.com/our-technology-v2/

Product Features

Product Features

Alternatives

Alternatives

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