Compare GWI vs. TRAK

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Gain round-the-clock access to a premier marketing database with a flexible pay-as-you-go pricing model. Instantly create lookalike models powered by artificial intelligence in mere moments instead of waiting months. The TRAK platform simplifies the process of entering, exiting, and launching your marketing efforts. Break free from restrictive data environments and seize control of your own information. Effortlessly engage your top audiences through personalized channels, including direct mail, email, digital platforms, and even connected TV. This service checks numerous boxes and offers a self-service option, setting it apart from competitors. Utilize TRAK’s extensive consumer database to develop predictive models or curate targeted audiences. Enhance your records by adding opt-in email addresses, IP addresses, and phone numbers. You can also enrich your audience profiles with attributes such as age and income, enabling smarter marketing strategies. Carry out essential tasks like data hygiene, standardization, and deduplication with ease. Discover the high-performance marketing data you’ve been seeking, available on demand. TRAK harnesses the power of artificial intelligence and machine learning to revolutionize traditional data science and modeling practices, ensuring you stay ahead in the competitive marketing landscape. This innovative approach not only saves time but also delivers more accurate insights for your campaigns.