Compare GWI vs. Mintel

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Mintel Field Services specializes in tailored data collection and analysis through a comprehensive global network of local consumers, which aids in shaping effective sales strategies. Our reach extends to over 35,000 local field evaluators across more than 150 markets, providing essential on-the-ground insights that help refine your sales approaches and keep tabs on your competitors. This comprehensive understanding distinguishes between merely believing you understand your customers, products, and market dynamics, and having solid evidence to support those beliefs. Gaining insight into shelf stock is vital for understanding why certain products are thriving while others lag behind. The foundation of your business's success lies in quality and consistency, ensuring that you deliver exceptional products and customer service every time, in every location. This unwavering commitment not only strengthens your brand but also fosters lasting loyalty among your clientele.