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features
design
support

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Description

Analytic Partners offers a comprehensive commercial analytics solution known as GPS Enterprise (GPS‑E), which seamlessly combines marketing, sales, financial, operational, and external datasets to create a thorough and practical understanding of business performance. This platform is powered by a unique intelligence layer called ROI Genome, leveraging over 25 years of expertise in cross-industry data and analytics to identify the fundamental factors driving growth while also revealing revenue potentials that extend beyond traditional marketing efforts. With GPS-E, organizations can develop continuously adaptive models that surpass conventional Marketing Mix Modeling (MMM) by factoring in non-marketing elements like competitive actions, consumer behaviors, macroeconomic influences, and operational factors, acknowledging that a significant proportion of growth often originates from areas beyond mere advertising expenditure. Additionally, it includes an efficient data orchestration feature named ADAPTA, which facilitates the automation of data collection, validation, and standardization across various agencies and business units, enhancing consistency and accuracy in analytics. This innovative approach empowers companies to make data-driven decisions that are not only informed by marketing but also by a broader spectrum of business dynamics.

Description

Phaedon is a loyalty and customer engagement company that helps organizations create awareness, foster engagement, transform experiences, and cultivate long-term loyalty. The company focuses on emotional loyalty by helping brands understand why customers stay and giving them the strategy, technology, and execution needed to act on those insights. Phaedon combines loyalty program design, customer experience transformation, marketing analytics, AI, predictive modeling, GenAI tools, and flexible technology. Its Tally platform is a SaaS loyalty solution designed to power programs across travel, hospitality, and retail. Tally supports promotions, rules, rewards orchestration, customer-level modeling, segmentation, real-time data ingestion, activation, enterprise-grade security, compliance, and scalable loyalty operations. Phaedon’s Loyalty Strategy and Program Design solution helps brands foster deeper emotional connections through personalized experiences fueled by data. Customer Experience Transformation helps organizations align operations, technology, and structure around customers and employees. Marketing Analytics and AI helps teams uncover audience insights and turn them into actionable learnings that improve business outcomes. By combining loyalty strategy, SaaS technology, customer experience consulting, analytics, AI, and execution, Phaedon helps brands build loyalty programs that create measurable value.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Salesforce Agentforce Marketing No 

Integrations

Salesforce Agentforce Marketing Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Analytic Partners

Founded

2000

Country

United States

Website

analyticpartners.com/platform/

Vendor Details

Company Name

Phaedon

Founded

2019

Country

United States

Website

www.wearephaedon.com

Product Features

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

Alternatives

Alternatives

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