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features
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support

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Description

For many companies, the CRM system fails to indicate where their web leads originate, which can lead to significant expenditure on unproductive leads that fail to convert. Relying solely on the number of form submissions isn't sufficient, as various traffic sources can yield clients of vastly differing quality. One particular channel might bring in a few high-value, long-term customers, whereas another could result in a flood of unqualified prospects. To truly assess the effectiveness of a marketing strategy, it's essential to monitor the revenue generated from each initiative. This means evaluating the monetary impact of all campaigns and channels, including the first-click, last-click, and everything in between. By focusing your investment exclusively on channels that actually contribute to sales, you can optimize your marketing budget and achieve better results. Thus, understanding the source of your leads can significantly enhance your overall marketing strategy.

Description

Gain a comprehensive understanding of your data to enhance your entire marketing funnel effectively. It’s crucial to avoid making ad spend decisions without proper insights. Focus your investment on campaigns that demonstrate a high return on ad spend (ROAS) and can be substantiated with evidence. Ensure you have clear visibility into top-of-funnel (TOF) and middle-of-funnel (MOF) clicks that contribute to final sales conversions. Utilize real-time conversion data that correlates with your ad expenditures. Determine where to allocate resources to attract cold traffic, particularly when ad platforms fail to provide accurate measurements. Analyze which cold traffic sources, campaigns, audiences, and advertisements yield future customer lifetime value at a sustainable ROAS. Maintain real-time access to customer relationship management (CRM) and sales conversions, along with same-day ROAS insights. Investigate whether Facebook videos and bottom-of-funnel (BOF) ads influence your sales, even in the absence of direct clicks. Establish confidence in the impact of views and gain clarity into the bottom-of-funnel interactions. Identify the crucial clicks that precede the last click, allowing for continued investment in essential feeder campaigns that lead to the ultimate conversion. Wicked Reports offers in-depth analysis of your CRM and shopping cart conversions to accurately assess cold traffic conversion timelines and enhance your marketing strategy. This comprehensive approach will empower your decision-making process and drive more effective advertising outcomes.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Mailchimp Yes 
Bing No 
Bïrch No 
Calendly Yes 
Facebook Ads No 
Freshsales Yes 
Google Ads No 
Gravity Forms Yes 
Infor CRM Yes 
NetSuite CRM Yes 
Odoo Yes 
OnePageCRM Yes 
PayPal No 
Recharge No 
Salesforce Marketing Cloud Account Engagement Yes 
Sticky.io No 
Teamgate CRM Yes 
TikTok No 
Vtiger CRM Yes 
vcita Yes 

Integrations

Mailchimp Yes 
Bing Yes 
Bïrch Yes 
Calendly No 
Facebook Ads Yes 
Freshsales No 
Google Ads Yes 
Gravity Forms No 
Infor CRM No 
NetSuite CRM No 
Odoo No 
OnePageCRM No 
PayPal Yes 
Recharge Yes 
Salesforce Marketing Cloud Account Engagement No 
Sticky.io Yes 
Teamgate CRM No 
TikTok Yes 
Vtiger CRM No 
vcita No 

Pricing Details

$97 per month
Billed annually
Free Trial Yes 
Free Version No 

Pricing Details

$250 one-time payment
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

GA Connector

Country

Ukraine

Website

gaconnector.com

Vendor Details

Company Name

Wicked Reports

Country

United States

Website

www.wickedreports.com

Product Features

Integration

Dashboard No 
ETL - Extract / Transform / Load No 
Metadata Management No 
Multiple Data Sources No 
Web Services No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives

Airbridge Reviews

Airbridge

AB180