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features
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support

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Write a Review

Description

For many companies, the CRM system fails to indicate where their web leads originate, which can lead to significant expenditure on unproductive leads that fail to convert. Relying solely on the number of form submissions isn't sufficient, as various traffic sources can yield clients of vastly differing quality. One particular channel might bring in a few high-value, long-term customers, whereas another could result in a flood of unqualified prospects. To truly assess the effectiveness of a marketing strategy, it's essential to monitor the revenue generated from each initiative. This means evaluating the monetary impact of all campaigns and channels, including the first-click, last-click, and everything in between. By focusing your investment exclusively on channels that actually contribute to sales, you can optimize your marketing budget and achieve better results. Thus, understanding the source of your leads can significantly enhance your overall marketing strategy.

Description

Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon No 
Apptivo Yes 
Formstack Yes 
Google Analytics Yes 
Google Cloud Platform No 
Highrise Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
InStream CRM Yes 
Infor CRM Yes 
Kommo Yes 
LiveChat Yes 
Nimble Yes 
OnePageCRM Yes 
Oracle Sales Yes 
Salesflare Yes 
Salesforce Yes 
Scoro Yes 
Teamgate CRM Yes 
Unbounce Yes 

Integrations

Amazon Yes 
Apptivo No 
Formstack No 
Google Analytics No 
Google Cloud Platform Yes 
Highrise No 
HubSpot CRM No 
HubSpot Customer Platform No 
InStream CRM No 
Infor CRM No 
Kommo No 
LiveChat No 
Nimble No 
OnePageCRM No 
Oracle Sales No 
Salesflare No 
Salesforce No 
Scoro No 
Teamgate CRM No 
Unbounce No 

Pricing Details

$97 per month
Billed annually
Free Trial Yes 
Free Version No 

Pricing Details

$2,000 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

GA Connector

Country

Ukraine

Website

gaconnector.com

Vendor Details

Company Name

Stella

Country

United States

Website

www.stellaheystella.com

Product Features

Integration

Dashboard No 
ETL - Extract / Transform / Load No 
Metadata Management No 
Multiple Data Sources No 
Web Services No 

Product Features

Alternatives

Alternatives