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features
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support

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Description

For many companies, the CRM system fails to indicate where their web leads originate, which can lead to significant expenditure on unproductive leads that fail to convert. Relying solely on the number of form submissions isn't sufficient, as various traffic sources can yield clients of vastly differing quality. One particular channel might bring in a few high-value, long-term customers, whereas another could result in a flood of unqualified prospects. To truly assess the effectiveness of a marketing strategy, it's essential to monitor the revenue generated from each initiative. This means evaluating the monetary impact of all campaigns and channels, including the first-click, last-click, and everything in between. By focusing your investment exclusively on channels that actually contribute to sales, you can optimize your marketing budget and achieve better results. Thus, understanding the source of your leads can significantly enhance your overall marketing strategy.

Description

Today’s marketing teams allocate their budgets across an increasing array of channels—such as paid social, search, programmatic, affiliate, and offline—but they seldom possess a comprehensive understanding of which channel is genuinely contributing to ROI. Often, data is scattered across various platforms, and metrics for spending and performance are housed in separate dashboards, leading to budgetary decisions based more on intuition or previous trends than on concrete evidence. Heliosz.AI's flagship platform, Optivos, is designed to bridge this gap by consolidating channel-specific spending and performance data into a single interface. By implementing marketing mix modeling and standardizing data, it ensures that metrics are easily comparable across different channels, transforming this integrated perspective into actionable insights. The platform not only highlights which channels are truly generating ROI but also offers recommendations for budget reallocation among channels and pinpoints the highest-performing channel to focus on for future campaigns. Furthermore, this unified approach empowers marketers to make informed decisions that can significantly enhance their overall strategy.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Apptivo Yes 
Calendly Yes 
Freshsales Yes 
Google Analytics Yes 
Gravity Forms Yes 
HubSpot Customer Platform Yes 
Infor CRM Yes 
Insightly Yes 
LiveChat Yes 
Microsoft Dynamics 365 Yes 
Ninja Forms Yes 
Oracle Sales Yes 
Pipedrive Yes 
SAP CRM Yes 
Salesflare Yes 
Salesforce Yes 
Scoro Yes 
Streak Yes 
SuiteCRM Yes 
vcita Yes 

Integrations

Apptivo No 
Calendly No 
Freshsales No 
Google Analytics No 
Gravity Forms No 
HubSpot Customer Platform No 
Infor CRM No 
Insightly No 
LiveChat No 
Microsoft Dynamics 365 No 
Ninja Forms No 
Oracle Sales No 
Pipedrive No 
SAP CRM No 
Salesflare No 
Salesforce No 
Scoro No 
Streak No 
SuiteCRM No 
vcita No 

Pricing Details

$97 per month
Billed annually
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

GA Connector

Country

Ukraine

Website

gaconnector.com

Vendor Details

Company Name

Heliosz.AI

Founded

2019

Country

United States

Website

www.heliosz.ai

Product Features

Integration

Dashboard No 
ETL - Extract / Transform / Load No 
Metadata Management No 
Multiple Data Sources No 
Web Services No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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