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Description
For many companies, the CRM system fails to indicate where their web leads originate, which can lead to significant expenditure on unproductive leads that fail to convert. Relying solely on the number of form submissions isn't sufficient, as various traffic sources can yield clients of vastly differing quality. One particular channel might bring in a few high-value, long-term customers, whereas another could result in a flood of unqualified prospects. To truly assess the effectiveness of a marketing strategy, it's essential to monitor the revenue generated from each initiative. This means evaluating the monetary impact of all campaigns and channels, including the first-click, last-click, and everything in between. By focusing your investment exclusively on channels that actually contribute to sales, you can optimize your marketing budget and achieve better results. Thus, understanding the source of your leads can significantly enhance your overall marketing strategy.
Description
It is not difficult to get leads. It's not the problem. The problem is knowing which leads will turn into revenue and which ones will be a waste of your marketing budget. Your CRM system may not show you the source of your web lead sources if you're like most businesses. This could lead to you spending a lot of marketing budget on low-quality leads who don't convert. It doesn't suffice to measure form fills because different traffic sources attract clients with drastically different quality. One channel may have a few high-converting clients over the long-term, while another could generate only unqualified leads. Tracking the revenue generated is the only way to assess a marketing strategy. Most sales are not done online. They are closed by sales representatives, either in person or over phone. Google Analytics does not have access to these sales by default. This means that you don't know how much revenue was generated from a particular approach, ad or article.
API Access
Has API
API Access
Has API
Integrations
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Intercom
LiveChat
Mailchimp
NetSuite CRM
OnePageCRM
Oracle Sales
SAP CRM
Integrations
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Intercom
LiveChat
Mailchimp
NetSuite CRM
OnePageCRM
Oracle Sales
SAP CRM
Pricing Details
$97 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
GA Connector
Country
Ukraine
Website
gaconnector.com
Vendor Details
Company Name
GAConnector
Founded
2015
Country
Ukraine
Website
gaconnector.com
Product Features
Integration
Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services
Product Features
Integration
Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services