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Description
Funnel is an automated marketing reporting and data collection software for data-driven marketers. Funnel allows users to automatically collect all their advertising data from different sources and match it with conversion data. This allows them to more accurately analyze their online marketing spends and report ROI. Funnel integrates with over 300 advertising and marketing platforms.
Description
Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization.
Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients.
Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data.
Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.
API Access
Has API
No
API Access
Has API
No
Integrations
AdRoll
Yes
Google Analytics
Yes
Pepperjam
Yes
Sizmek Ad Suite
Yes
Tableau
Yes
X Ads (Twitter Ads)
Yes
Adobe Analytics
No
CallRail
No
Eloqua
No
Facebook Ads
No
Integrations
AdRoll
Yes
Google Analytics
Yes
Pepperjam
Yes
Sizmek Ad Suite
Yes
Tableau
Yes
X Ads (Twitter Ads)
Yes
Adobe Analytics
Yes
CallRail
Yes
Eloqua
Yes
Facebook Ads
Yes
Pricing Details
$199.00/month
Standard - $299 per month
Business- $449 per month
Professional- $699 per month
Enterprise- custom
Business- $449 per month
Professional- $699 per month
Enterprise- custom
Free Trial
Yes
Free Version
Yes
Pricing Details
Contact Improvado for Pricing
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Funnel
Founded
2015
Country
Sweden
Website
funnel.io
Vendor Details
Company Name
Improvado
Founded
2015
Country
United States
Website
improvado.io
Product Features
Business Intelligence
Ad Hoc Reports
Yes
Benchmarking
No
Budgeting & Forecasting
Yes
Dashboard
Yes
Data Analysis
Yes
Key Performance Indicators
Yes
Natural Language Generation (NLG)
No
Performance Metrics
Yes
Predictive Analytics
Yes
Profitability Analysis
Yes
Strategic Planning
No
Trend / Problem Indicators
Yes
Visual Analytics
Yes
Data Management
Customer Data
No
Data Analysis
No
Data Capture
No
Data Integration
No
Data Migration
No
Data Quality Control
No
Data Security
No
Information Governance
No
Master Data Management
No
Match & Merge
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
Yes
Site Search Tracking
No
Time on Site Tracking
Yes
User Interaction Tracking
No
Product Features
Big Data
Collaboration
No
Data Blends
Yes
Data Cleansing
Yes
Data Mining
Yes
Data Visualization
Yes
Data Warehousing
Yes
High Volume Processing
No
No-Code Sandbox
No
Predictive Analytics
No
Templates
Yes
Continuous Integration
Build Log
No
Change Management
No
Configuration Management
No
Continuous Delivery
Yes
Continuous Deployment
Yes
Debugging
Yes
Permission Management
No
Quality Assurance Management
No
Testing Management
No
Data Analysis
Data Discovery
Yes
Data Visualization
Yes
High Volume Processing
No
Predictive Analytics
No
Regression Analysis
No
Sentiment Analysis
No
Statistical Modeling
Yes
Text Analytics
Yes
Data Extraction
Disparate Data Collection
Yes
Document Extraction
Yes
Email Address Extraction
Yes
IP Address Extraction
Yes
Image Extraction
Yes
Phone Number Extraction
Yes
Pricing Extraction
Yes
Web Data Extraction
Yes
Data Preparation
Collaboration Tools
Yes
Data Access
No
Data Blending
No
Data Cleansing
No
Data Governance
No
Data Mashup
No
Data Modeling
No
Data Transformation
Yes
Machine Learning
No
Visual User Interface
No
Data Visualization
Analytics
Yes
Content Management
No
Dashboard Creation
Yes
Filtered Views
No
OLAP
No
Relational Display
No
Simulation Models
No
Visual Discovery
No
Data Warehouse
Ad hoc Query
No
Analytics
Yes
Data Integration
Yes
Data Migration
No
Data Quality Control
No
ETL - Extract / Transfer / Load
Yes
In-Memory Processing
No
Match & Merge
No
ETL
Data Analysis
Yes
Data Filtering
Yes
Data Quality Control
Yes
Job Scheduling
No
Match & Merge
Yes
Metadata Management
Yes
Non-Relational Transformations
No
Version Control
No
Integration
Dashboard
Yes
ETL - Extract / Transform / Load
Yes
Metadata Management
Yes
Multiple Data Sources
Yes
Web Services
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
Yes
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Social Media Management
Automated Publishing
No
Brand Tracking
No
Content Management
No
Customer Engagement
No
Multi-Account Management
Yes
Multi-User Collaboration
No
Post Scheduling
No
Reporting/Analytics
Yes
Social Media Monitoring
Yes
