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Description
Utilizing state-of-the-art technologies and a highly adaptable framework, Fullscreen Retail Analytics converts raw location data into insightful and visually appealing information. By leveraging Wi-Fi infrastructure, indoor positioning, and device detection, this platform generates real-time analytics that enable the counting, tracking, and analysis of visitor behavior and shopping trends. Offered as a Software as a Service (SaaS) model, it can be deployed in the cloud or within the client's own infrastructure, featuring a decentralized architecture centered around a main hub that disseminates data to independent, scalable nodes at each site. The platform supports the integration of web and mobile solutions, starting with shopping and loyalty applications that enhance the omnichannel experience, extending to B2B sales and distribution systems, and culminating in advanced retail analytics tools that provide comprehensive analyses and insightful reports. This multifaceted approach ensures that retailers can adapt to changing consumer behaviors and improve their overall strategies effectively.
Description
Trax empowers brands and retailers to successfully navigate the evolving landscape of retail, where the integration of physical and digital experiences enhances shopper satisfaction at the shelf. By offering a comprehensive and precise method for consumer packaged goods (CPG) manufacturers and retailers to observe, measure, and assess shelf activity, Trax stands out as a leader in the field. The platform’s real-time monitoring and analytical capabilities provide insights into aisle dynamics, allowing for improved operational efficiency. When shelves are not well managed, it can lead to dissatisfied customers and lost revenue; however, retailers often lack the workforce to identify every issue immediately. With Trax, shelves are automatically scanned, conditions are analyzed, and necessary adjustments are prioritized to fully realize the potential of each aisle. This ensures that every product is optimally positioned in every store consistently. Furthermore, Trax Retail Execution leverages cutting-edge image-recognition technology and advanced deep-learning algorithms to digitize shelf data, ultimately driving sales growth and enhancing the shopping experience. By harnessing these innovative tools, retailers can create a seamless integration of their physical presence and digital strategy, leading to better overall performance.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Fullscreen Digital
Country
United States
Website
www.fullscreendigital.com/solutions/retail-and-ecommerce
Vendor Details
Company Name
Trax Retail
Founded
2010
Country
Singapore
Website
traxretail.com
Product Features
Product Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management