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Description

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

Description

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AppsFlyer No 
Blotout Yes 
Branch No 
Canopy Yes 
Causal Yes 
Convert Experiences Yes 
Freshpaint Yes 
Integrate.io Yes 
Jira Service Management Yes 
Meltano Yes 
MineOS Yes 
New Relic Yes 
Olark Yes 
PathPilot Yes 
Productboard Yes 
Quickwork Yes 
Shopify Yes 
SiteSpect Yes 
Visually Yes 
Zuar Runner Yes 

Integrations

AppsFlyer Yes 
Blotout No 
Branch Yes 
Canopy No 
Causal No 
Convert Experiences No 
Freshpaint No 
Integrate.io No 
Jira Service Management No 
Meltano No 
MineOS No 
New Relic No 
Olark No 
PathPilot No 
Productboard No 
Quickwork No 
Shopify No 
SiteSpect No 
Visually No 
Zuar Runner No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

$13,600/year
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Fullstory

Founded

2012

Country

United States

Website

www.fullstory.com

Vendor Details

Company Name

SplitMetrics

Founded

2014

Country

United States

Website

splitmetrics.com/optimize/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Experience

Action Management No 
Analytics Yes 
Customer Segmentation Yes 
Dashboard Yes 
Feedback Management No 
Knowledge Management Yes 
Multi-Channel Collection Yes 
Sentiment Analysis Yes 
Survey Management No 
Text Analysis No 
Trend Analysis Yes 

Customer Feedback

Alerts / Notifications No 
Behavior Analytics Yes 
Bug Reports No 
Community Feedback Tools No 
Live Chat No 
Negative Feedback Management No 
Net Promoter Score (NPS) No 
Screenshot / Screen Capture No 
Surveys No 
User Testing Tools No 
Video Feedback No 
Visual Feedback Tools No 
Voice of the Customer (VoC) No 
Website Feedback No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Heatmap

Behavioral Mapping Yes 
Dashboard No 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics Yes 

Insight Engines

AI / Machine Learning No 
Augmented Analytics No 
Data Aggregation No 
Data Classification No 
Data Extraction No 
Data Source Connectors No 
Full Text Search No 
Intent Recognition No 
Multiple Data Sources No 
Search / Filter No 
Sentiment Analysis No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking No 
Push Notifications No 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Product Analytics

Attribution No 
Automatic Data Capture No 
Churn Reporting No 
Customer Feedback Collection No 
Customer Guidance No 
Customer Journey Analytics No 
Data Export No 
Data History Retention No 
Data Labeling No 
Product Engagement Scoring No 
Real-Time Data Analysis No 
Touchpoint Analytics No 
User Segmentation No 

Session Replay

Eye Tracking No 
Form Analytics Yes 
Heatmaps Yes 
Mouse Tracking Yes 
Optimization Tools Yes 
Session Recording Yes 
Surveys Yes 
User Experience Analysis Yes 
User Feedback Yes 
Visitor Segmentation Yes 

UX

Animation No 
For Mobile Yes 
For Websites Yes 
Heatmaps Yes 
Prototyping No 
Screen Activity Recording Yes 
Unmoderated Testing No 
Usability Testing Yes 
User Journeys Yes 
User Research No 

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics Yes 
Goal Tracking No 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools Yes 
Link Management Yes 
Performance Metrics Yes 
Problem Area Alerts Yes 

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis Yes 
Heatmaps Yes 
Landing Pages / Web Forms Yes 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys Yes 
Test Scheduling Yes 
Visual Editor Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons No 
Email Marketing No 
Engagement Monitoring Yes 
In-App Marketing Yes 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging No 
Text-to-Win No 

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