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Description

Response Management automates the tracking of lead advancement through the sales funnel and correlates lead interactions with revenue generation. It provides precise and detailed metrics for both sales and marketing funnels. With Campaign Attribution, you can assess how effective each campaign is and understand its influence on revenue and the sales pipeline. This allows for informed marketing optimizations. The Matchmaker feature intelligently connects leads to accounts within your CRM using advanced, customizable matching technology. This enables both sales and marketing teams to interact with accounts in a more strategic manner. Built upon Response Management, it measures the journey of digital marketing from the initial anonymous engagement to the final closed sale by linking unknown digital interactions to identifiable leads in your CRM. Many B2B sales and marketing experts leverage our solutions to enhance their performance analytics significantly. In doing so, they unlock the potential for more targeted strategies and improved overall results.

Description

Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdRoll No 
Facebook No 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Microsoft Dynamics 365 Yes 
Pepperjam No 
Salesforce Yes 
Snapchat No 
Zoho CRM Yes 
tvScientific No 

Integrations

AdRoll Yes 
Facebook Yes 
HubSpot CRM No 
HubSpot Customer Platform No 
Microsoft Dynamics 365 No 
Pepperjam Yes 
Salesforce No 
Snapchat Yes 
Zoho CRM No 
tvScientific Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Pilots offered, ask us!
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Full Circle Insights

Founded

2014

Country

United States

Website

fullcircleinsights.com

Vendor Details

Company Name

Measured

Founded

2017

Country

United States

Website

measured.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Data Warehouse

Ad hoc Query Yes 
Analytics Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
ETL - Extract / Transfer / Load Yes 
In-Memory Processing No 
Match & Merge Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar No 
Media Planning Yes 
Predictive Analytics Yes 
Presentation Tools Yes 
Project Tracking No 
Spend Management Yes 

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